AnnWebCom SELLs S earch E ngine L isting and L ogging s ervice

AnnWebComSELLsSearchEngine Listing and Logging service

Search Statistics Q) How many internet searches? A) >300 million world-wide, DAILY!

Major Search Engines Yahoo Google MSN AOL AltaVista Lycos / Fast / Alltheweb Teoma / Ask Jeeves Netscape represent over 93% of the total internet search engine queries per day

Steps to get listed • SELECT Keywords and Phrases • OPTIMISE Web Site • SUBMIT to search engines • SPIDERING (by Search Engines) • MONITOR Performance • REFINE and re-submit

Select Keywords and Phrases • PHRASESthat your target marketusetop listings with wrong phrases = no visits! • DIFFERENTIATE your site from your competitor'sKey Words and Phrases that that areTOOpopular will:- be difficult to get high rankings- find traffic that is not appropriate WordTracker • Key WORDSrelevant to your businesstarget the wrong keywords, all our efforts will be in vain! SELECT | OPTIMISE | SUBMIT | (SPIDER) | MONITOR | REFINE

Select Keywords and Phrases • WordTracker tellsus how often people search for keywordsand how many competing sites use those keywords. • WordTracker helps to find all keyword combinations that bear any relation to your business or service - many of which might otherwise never be considered. • We find out how popular these keywords really are. • Then for each major search engine, WordTrackerindicates the chances of making the top 10. WordTracker: Highly iterative but effective . . . We use the WordTracker database: SELECT | OPTIMISE | SUBMIT | (SPIDER) | MONITOR | REFINE

Optimise Page Design • <TITLE> • <META DESCRIPTION and KEYWORDS> • <H1>Headings</H1> • Hidden Keywords and Phrases • CONTENT – keyword prominence • DESIGN for spidering and other ‘Tricks’ • External LINKS(also important are LINKS TO your site) • Doorway Pages WPG: Page Critic SELECT | OPTIMISE | SUBMIT | (SPIDER) | MONITOR | REFINE

Submit to Search Engines • Major Search Engines(using WPG)and manual submissions as appropriate(Alta Vista, DMOZ, Mirago . . .) plus, optional accelerated submissions: • Inktomi (££) • Teoma (££) • Lycos (££) • Yahoodirectory submission(£££)- the most important SELECT | OPTIMISE | SUBMIT | (SPIDER) | MONITOR | REFINE

How long to list your site? • Google - 4-6 weeks(prefers to find site via links of from DMOZ) • Lycos/AllTheWeb/ Fast- 2-8 weeks • AltaVista - 1-4 weeks US / 1-3 months UK • Teoma – 2-3 months (or ££ for 48hrs.) • Inktomi – 48 hours • MSN - uses Inktomi data • AOL - uses Google / DMOZ data • DMOZ – 1-3 months SELECT | OPTIMISE | SUBMIT | (SPIDER) | MONITOR | REFINE

How are we doing? Web server statistics: • Analog – traffic levels and trends • FastStats – search terms and phrases used by which search engines to find your site and how frequently? Search engine statistics: • Web Position Gold • Are you listed? • Where are you listed by which search engine for your keyword phrase(s)? SELECT | OPTIMISE | SUBMIT | (SPIDER) | MONITOR | REFINE

Can we do better? • Search Engines change the ‘rules’ and their spidering algorithms • New search engines are established • Search engine mergers / failures • Web site content changes • Business requirements change • Key-phrase performance unsatisfactory • Competitors emerge / change their sites SELECT | OPTIMISE | SUBMIT | (SPIDER) | MONITOR | REFINE

What does it cost? • Our competitors: (1) “$699 plus $149 to $249 per month” (2) “~£1000 - £1500 for first six months” (3) “£170 per month for a one year contract” • AnnWebCom: • Initial Web Site Review and Submissions: • £395 (£35.00)during site design; • £495 (£45.00)for existing AnnWebCom designed site; • £695 (£55.00)for existing 3rd party designed site. • Monthly Search Engine Reporting and Promotion: • £65 (£5.00) for Clients with a Maintenance Plan; • £85 (£7.50) for Clients without a Maintenance Plan. Pricing is based on sites of up to 20 pages (however, not all pages will be submitted) (figures in parenthesis are per additional 5 pages or part thereof).

AnnWebCom SELLs S earch E ngine L isting and L ogging s ervice