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Last year : “What’s biomass?” This year :

Year in Review… By the Numbers. Last year : “What’s biomass?” This year : 23 press releases – new studies, President Obama State of the Union 5 media calls with reporters 15 interviews with Bob Coalition participation: Farm Bill, PTCs, CCRE, ACORE and others.

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Last year : “What’s biomass?” This year :

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  1. Year in Review… By the Numbers Last year: “What’s biomass?” This year: • 23 press releases – new studies, President Obama State of the Union • 5 media calls with reporters • 15 interviews with Bob • Coalition participation: Farm Bill, PTCs, CCRE, ACORE and others

  2. What do the Clips Tell Us? Out of 750 press articles: 61% “positive” Vast majority are positive, local stories about plant openings, progress, potential openings, jobs.

  3. Not that we can rest easy.

  4. Case Studies

  5. Gainesville: The Politics of Building a New Facility • Strong public support • Facility gets investors, permits, starts building • One local politician sees the negativity of anti-biomass as a way to get leverage, attention • You have a “controversy”

  6. Win by engaging. Talk to local reporters and share: • Numbers • Facts • Jobs • Quotes • Facility tours • Savings for consumers

  7. Oregon • Another non-peer-reviewed “study” was released in October questioning the value of biomass • With the help of Wade Mosby and Greg Blair, we were able to immediately weigh in on why this study was wrong. “We are constantly surprised and puzzled by people in Oregon and elsewhere who attack biomass.”

  8. Biomass: “The Darling of the Renewable Industry”

  9. Questions?Contact Me:Carrie Annandcarrieannand@hillenby.com 202.494.2493

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