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“America’s Schools” Program Under one recognized “Symbol”. Schools & Corporations unite in a partnership that helps to fund school programs. Objective.
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“America’s Schools” ProgramUnder one recognized “Symbol” Schools & Corporations unite in a partnership that helps to fund school programs
Objective To maximize funding for school programs, by branding an image that represents corporate support of schools, without school endorsement of specific companies or products
Sources of Revenue • Corporate Partnerships • Licensing
Corporate Partnerships …the signing of major corporations as national and state partners of K-12 school programs.
Corporate Partnerships Why not America’s schools?This can be the “Symbol” of America’s schools.
Licensing …the granting of the right to display the Symbol (“your symbol”) on products and services. School Symbol Company Symbol
Licensing Examples U.S Ski Team U.S Youth Soccer
Program Features • Provides funding for school programs through off-campus retail sales of everyday products and services. • Provides all schools access to corporate funding • Does not interfere with any other school funding programs • No cost to schools • Creates heightened awareness among corporations as to how they help America’s schools
Similar Business Concepts • Collegiate Licensing Company • NCAA • National Football League • Major League Baseball • National Basketball Association
Can ISLC Deliver? ISLC’s high profile board members, management, and corporate affiliations have the prerequisite skills and experience to be highly successful
KEY TEAM MEMBERS Alan Rothenberg- Chairman • Partner, Latham & Watkins • Founder, Major League Soccer • Chairman, FIFA Women's World Cup • Chairman & CEO, World Cup USA 1994 & 1999, Inc.
KEY TEAM MEMBERS Joel Rubenstein - Board Member Principal Partner of Oracle One, Inc. • Former VP Los Angeles Olympic Organizing Committee • Former Executive VP Major League Baseball
KEY TEAM MEMBERS Shirley Thornton - Board Member ISLC National Director, School Programs Associate Professor, CSU • Deputy Superintendent, Specialized Program Branch, California Department of Education. • Director, Public Education • State Director, Special Education • Colonel, U.S. Army (retired)
KEY TEAM MEMBERS Donald G. Baird - CEO & President • 20 years experience in sports marketing. • Founded concept of corporate sponsorships for HS sports.
How does the “America’s Schools” Program work? • Schools unite behind the “Symbol” • Public recognition campaign • Companies pay for the right to display the “Symbol”
Schools provide support and visibility for the “Symbol” that is consistent with school policy Examples of support: • Display poster • Web sites • Encourage local support with PTA’s, boosters, etc. • Letterhead, PO’s, newsletters
High Quality Poster of the Symbol Displayed in School Administration Office
State Associations provide support and visibility for the “Symbol”... …But, also • exercise approval authority over companies • national governing body has been formed for national partners and marketing • develop the criteria for distributing funds to schools
State Associations provide support and visibility for the “Symbol”...
Sharing of Funds • ISLC pays all costs(no costs to schools) • 50% of sponsorship revenues go to participating districts to support school programs • 52.5% of licensing fees go directly to participating districts to support school programs • Funds distributed to participating districts based on student enrollment
Participating Districts Secondary ISLC Primary Marketing & Promotion Corporate Partner Fee Distribution Participating Districts 50.0% Secondary 5.0% Marketing & Promotions 30.5% ISLC 4.5% Primary 10.0%
Licensing Fee Distribution ParticipatingDistricts 52.5% ISLC 5.8% Participating Districts 52.5% Participating Districts Primary Marketing & Promotion ISLC Marketing & Promotions 39.2% Primary 2.5%
National Revenue Distribution • Prorated for participating States • National partners not allowed to select States a-la-carte
Estimated District Revenues Participating districts share in revenues based on student enrollment A 10,000 student district may receive $30,000 per year from corporate partnerships* Plus Licensing revenues from national, state and local licensees * Estimate based on the participation of 5 national and 5 state corporate partners
Estimated District Revenues • Provides additional revenue for school programs; arts, music, athletics, etc. • Revenues are generated through everyday off-campus retail sales • Revenues will grow as Program grows • No costs to districts • Only requirement - show symbol • No interference with any other district fundraising programs
Currently being restructured • Provides an additional source of revenue for schools • Provides schools with a high quality magazine
CONCLUSION • This is a non-intrusive, common sense approach for schools and businesses to work together. • Offered through your State School Boards Association • Governed by schools • We are asking for your district’s support and participation by displaying the Symbol.