Store Layout

1. Store Layout

2. Where do retailers use visual merchandising? Four areas of display in a retail store • Storefront • Store Layout • Store Interior • Interior Displays

3. Store Layout • The store layout is the arrangement of floor space to promote the sale of fashion products. • A retailer can be arranged as a series of departments or groupings of merchandise.

4. Store Layout Purpose: • Generate Sales • Provide for ease of customer movement through the store (Circulation) • Provide for maximum product exposure and attractive display of merchandise • Prevent Shrinkage

5. Selling space Interior displays Sales demonstrations Sales transactions Merchandise space Inventory storage Backrooms Drawers, shelves Personnel space For employees Break room Restrooms Lockers Customer space For their comfort Dressing rooms Restaurants lounges STORE LAYOUT

6. Store Layout Cont Traffic: The number of customers that enter a store. Traffic Pattern: The path customers take through a store while shopping.

7. Retail Floor plans Three Basic Plans Loop Free-Form Grid

8. Loop/Racetrack Layout Provides a major customer aisle that begins at the entrance, loops through the store, usually in the shape of a circle, square, or rectangle, and then returns the customer to the front of the store. It is also referred to as a racetrack layout

9. Floorplan:Kohl’s

10. JC Penny Floor plan

11. Free Form • Used primarily in specialty stores or within the boutiques of larger stores that arranges fixtures and aisles in an asymmetrical pattern.

12. Free Form

13. Free Form

14. Grid Layout • A store layout of fixtures and aisles in a repetitive or rectangular pattern • Best illustrated by a variety store or the grocery department in a typical supermarket. • Secondary aisles run at right angles to aisles, and each aisle is usually of the same width for its length.

15. Bread Meat Milk Checkouts Bakery Grocery Store Layout

16. Layout Rules of Thumb • Locate high-draw items around the periphery of the store • Use prominent locations such as the first and last aisle or end caps for high-impulse and high margin items

17. Layout Rules of Thumb • Place related Merchandise, even though it may be in separate departments, near each other if they are coordinating or complementary items. This will make them visible to the customer and make shopping easier. • Designate an area of the floor for merchandise that is on hand on only a short term basis. This makes for efficient changeover of that area when a new season arrives.