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Reminders

Reminders. Thursday, Nov. 8 th – In-class activity & teacher evaluations Naomi Judd 7:30 p.m. Braden Chapter 13 “Best Buy Case & Quiz” due Nov. 8 th Chapters 14 & 15 – Marketing You Assignment Due Nov. 15 th (Instructions available on the u-drive) 11/13: Exam 3 via Thomson Now

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Reminders

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  1. Reminders • Thursday, Nov. 8th – • In-class activity & teacher evaluations • Naomi Judd 7:30 p.m. Braden • Chapter 13 “Best Buy Case & Quiz” due Nov. 8th • Chapters 14 & 15 – Marketing You Assignment Due Nov. 15th (Instructions available on the u-drive) • 11/13: Exam 3 via Thomson Now • Available Monday 11/12 and unavailable Tuesday, 11/13 at noon • (Chapters 11-15) • 11/15: Chapter 16

  2. Integrated Marketing Communications • Promotion Mix Elements • Advertising • Public Relations • Sales Promotion • Personal Selling • Role of Social Networking • Blogs • Message Boards

  3. AIDA • Attention • Interest • Desire • Action

  4. Strategies • Push • Mfgr promotes to wholesaler; wholesaler promotes to retailer; retailer promotes to consumer; consumer buys from retailer • Pull • Mfgr promotes to consumer; consumer demands product from retailer; retailer demands product from wholesaler; wholesaler demands product from manufacturer

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