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Regional Public Transport Seminar Contracting, Financing and Corporate Management

Innovative ways of F inancing P ublic T ransport ation : Best Practices from Different Cities Kaan Yıldızgöz Regional Projects Manager & Turkey Manager. Regional Public Transport Seminar Contracting, Financing and Corporate Management in public transport 13 October 2011

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Regional Public Transport Seminar Contracting, Financing and Corporate Management

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  1. Innovative ways of Financing Public Transportation: Best Practices from Different CitiesKaan YıldızgözRegional Projects Manager & Turkey Manager Regional Public Transport Seminar Contracting, Financing and Corporate Management in public transport 13 October 2011 Skopje, Republic of Macedonia

  2. PTX2

  3. 5 axes for succesful public transport

  4. Adaquate and Stable Funding 4 pillars: • increased patronage • enhanced efficiency • diversified revenue • stable funding Supporting the financial sustainability of the sector and helping reduce dependency on subsidies.

  5. Conventional Public Budget Sources and Fare are not the only sources for PT!

  6. TRANSIT + PROPERTY

  7. 12 February 2003 “Buyers who predict new road and rail links can make a fortune”  Thanks to D.Wetzel

  8. Don Riley has shown that land around The Jubilee Line Extension stations has increased by £13 bnwhen the line itself only cost £3.5 bn to build

  9. Hong Kong - MTR

  10. Dubai Metro

  11. So many cities! New Projects! • Madrid 5 New Metro, 2 Suburban R. Stations Property Development 150 m Euro

  12. Copenhagen - Orestad

  13. Bogota Metro – Taxing property owners over price increases

  14. SPONSORSHIPS & NAMING RIGHTS

  15. General • Station & Stop Name • Line Name • Sponsorships for Events • Duration of 3-25 Years • Mainly Co-Naming Agreements (with different applications) • Long term partnership in comparision with classicadvertisement

  16. Station Naming Rights • Dubai Metro • 13 Stations • 10 Years • 490 mio $ • 3.77 milyon $ per station/year • New York Metro • Barclays • Atlantic Avenue Station • 4 milyon $

  17. Mall of Emirates Station

  18. New York Subway Barclays Station

  19. Philedelphia AT&T Station

  20. Line Naming Rights Clevland BRT • Euclid Bus Line  “Healthline” • Under the sponsorship of Cleveland Clinic ve University Hospitals • 25 Years • 6.45 mio $

  21. Las Vegas Monorail

  22. System Sponsorships London Cycle Hire • Barclays Bank • “Barclays Cycle Hire” – “Barclays Blue” • 25 mio Sterlin • >Corporate Social Responsibility Budget of Private Companies

  23. Events Sponsorhips

  24. PARTNERSHIP MARKETING & LOYALTY MARKETING

  25. Partnership Marketing Programmes

  26. Main Modes of PT Other Transport Services Payment System Toll Bridges Taxi Parking Schools Restaurant & Super Market Museum& Theather& Cinema Other Municipal Services Low Expenses Social Card& Citizenship Serfvices New Sales Channel & Additional Platform Advertisement Place Data Intelligence Partnership Marketing Attendence Control Other Applications Retail Banks GSM Companies Supermarkets Other

  27. Thank You!Kaan YıldızgözRegional Projects Manager& Turkey ManagerE-mail: kaan.yildizgoz@uitp.org

  28. Innovative ways of Financing Public Transportation: Best Practices from Different CitiesKaan YıldızgözRegional Projects Manager & Turkey Manager Regional Public Transport Seminar Contracting, Financing and Corporate Management in public transport 13 October 2011 Skopje, Republic of Macedonia

  29. Advantage Card 75 mio USD’ye HSBC’ye satıldı

  30. The Economist, 6 January 2005: Frequentflyer miles – In terminal decline?

  31. Loyalty Programmes

  32. SEGMENTATION

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