1 / 14

Marketing: "Old" Media and the problem of global marketing campaigns.

ITM MA III Dec 13, 2009 Marketing : "Old" Media and the problem of global marketing campaigns. Internet 2.0 - Social Media Marketing across cultures - possible because user-driven? . Marketing: "Old" Media and the problem of global marketing campaigns. .

avon
Download Presentation

Marketing: "Old" Media and the problem of global marketing campaigns.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ITM MA III Dec 13, 2009Marketing: "Old" Media and the problem of global marketing campaigns. Internet 2.0 - Social Media Marketing across cultures - possible because user-driven?

  2. Marketing: "Old" Media and the problem of global marketing campaigns.

  3. Internet 2.0 - Social Media Marketing across cultures - possible because user-driven? „Currentlymorethan 700 millionpeopleworldwideareusing online networksforcommunicationandnetworking.“ (Back, Universität Mainz, Nov. 2009) “The Future Consumer is aware, confused, information-bloated, demanding, fickle, smart, empowered, connected, in control, curious, resourceful, wellresearched, savvy, impatient, discriminating, mobile, discerning, capricious, dogmatic ...“ (YeohSiewHoon, ITB Berlin, March 2009)

  4. The World goes Social Media…

  5. Facebook(Data as of beginning of Nov. 2009)

  6. Academia.edu (Screenshot Nov. 22, 2009) 78.000 researchers, 476.000 paper online.

  7. Social Media Forms

  8. Social Media as Marketing Instrument Social Media Marketing = Marketing whichenablestheconsumertofurtherdevelopandtellthestoryofthebrandbysharinghis/her ownthoughts, idea, opinions in the form oftext, photos, videos etc. withotherconsumers. Source: Chameleon Consulting

  9. Social Media as Marketing Instrument Quelle: Cymfony

  10. Evolution: From Broadcasting …

  11. … to listening …

  12. … towards dialogue Source: Managementinnovationgroup

  13. Share & Reminisce Plan & Research Shop & Compare Book Inspire Example Trip Destination Itinerary Best Deal Reserve & Pay Experience & Communicate Re-live, Inspire Others Travel

  14. Internet 2.0 - Social Media Marketing across cultures - possible because user-driven? All thisisworking well withinoneculture – howaboutnegiotatedculturesacrossborders (real, language, sub-group)? Example: StudiVZ vs. Facebook

More Related