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All You Need to Know About E Commerce and Its Marketing

E-commerce can be simply put as the buying and selling of products or services over the internet. E-commerce provides increased visibility and sales by letting everyone that's looking for your products online find you.Digital space is the ideal place for an E-Commerce company for Advertise as well . The conversion rate of a digital ad of an e-commerce site is much higher than a brick and mortar store.With mobile apps and mobile marketing e commerce has the ability to capture the audience. Also Geo-Fencing has helped to target the audience and increase the conversion rate to a great extent. In

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All You Need to Know About E Commerce and Its Marketing

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  1. E-Commerce Marketing Adapt and Grow

  2. Evolution of E-Commerce E-commerce, can be simply put as the buying and selling of products or services over the internet • In 1990s, the advancements in the internet domain made B2B online shopping lucrative for many • B2C eCommerce to develop the penetration of the internet had to increase • The birth of B2C can be linked to a modified domestic Television set converted to a real-time multi-user transaction processing computer via a telephone line

  3. E-Commerce Aspects • Its ability to create a global market • Even the SMEs can participate in the international markets • Helps in fragmentation of the value chain in smaller functions • New opportunities to bundle service and products to produce a more holistic view

  4. Expenses lowered expenses for set-up and administration of a digital company E-Commerce Virtual Rackspace reduction of costs of stocks with a virtually endless Rackspace Forecasting Features better prediction of the market demand

  5. Web 2.0 & The Burst Digital Marketing • 2004, internet advertising and marketing in the US alone brought in around $2.9 billion • The cookie was another important milestone in the digital marketing industry • Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore • Indian e-commerce market is pushing to 7 trillion rupees by 2023 because of lockdowns (Source: Report of GlobalData) With the evolution of the internet marketing has taken to the digital tone Web 1.0 Pre-Internet Era • In 1993, the first clickable banner went live • The decade saw ingress of Yahoo!, Google and Microsoft launch MSN • Search Engines started to evolve • television, billboards, and radio advertisements • Door to door advertisement and word of mouth publicity was playing a vital role

  6. Digital Marketing Tools Companies cannot survive without projecting it into the digital space. Few much wanted tools are given below: • Social media marketing tools • Email marketing tools • SEO (search engine optimization) tools • Conversion optimization tools • Lead enrichment tools • Landing page and lead capture tools • Graphic creation tools

  7. E-Commerce Marketing Digital space is the ideal place for a E-Commerce company for Advertise as well • The conversion rate of a digital ad of a e-commerce site is much higher than a brick and motor store • With mobile app and mobile marketing has the ability to capture the audience • Bulk and Mass SMS services have also attracted the audience to the e-commerce marketplace • Geo-Fencing has helped to target the audience and increase the conversion rate to a great extent

  8. SUMMARY E-Commerce and Digital Marketing is match made in Heaven!!! • Digital Marketing a must in the present era • Digital Marketing Tools evolving very fast • E-Commerce industry expanding exponentially • Digital bandwagon a must for E-commerce rather than a differentiator • The next decade could see exponential growth in the digital space

  9. THANKYOU!

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