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KEEP CALM AND EAT SWEETS! - because it is the sweetest thing in your life that you can do 

KEEP CALM AND EAT SWEETS! - because it is the sweetest thing in your life that you can do . BASICS. The name of the company : BitterSweet Company The type of the business: sweet manufactory

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KEEP CALM AND EAT SWEETS! - because it is the sweetest thing in your life that you can do 

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  1. KEEP CALM AND EAT SWEETS!- becauseit is thesweetestthinginyour life thatyoucando

  2. BASICS • The name of thecompany: BitterSweetCompany • The type of the business:sweetmanufactory • - ourproducts: sweets, chocolates, cakes, sugars, lollipops, biscuits • Size of the business:mediumsized • - onefactory and twosmallstores (Budapest and Ljubljana)

  3. BASICS • The legalform: Ltd. ~ private limited company • The number of employees: 30 staff • The target market: foreigncountries

  4. OUR PRODUCTS • Premium products • Loyalclients

  5. SPECIAL PRODUCTS • hot chocolatewithmenthol, chili, cinnamon , coconut, pepper, cherry, curry, lemongrass, nutmeg, honey, orange, rose, etc. • Orwithalcohol: vodka, irishwhiskey, otherkinds of liquer • cupcakes • flourlessbittersweetchocolate chili cake • otherspicychocolates

  6. BASICS • The needforthisgood: highin a certaincircle • The major competitors: highqualityproducts, hotels, restaurantes, confectionaries • The type of thepromotions: gastronomicfestivals, events, exhibitions • - producttasting, bonuspack, entertainingshowsinmascara

  7. MARKETING - ATL • Classicaltype of marketing toolslike • Printed press: • Advertisments, coupons (exchangablebybuyinginthe shop) • Enclosingsamples of products • Website: • Webshop • Banners (Buy online, New products, Specialoffers)

  8. MARKETING - BTL • Irregulartype of marketing toolslike • Sponsoringevents • Tasting of productsonspecialgourmetevents, conferences, festivals etc. • Salespromotion • Loyaltycard(specialdiscounts) • Weeklydiscountsfordifferentproducts

  9. BUSINESS HOURS • 9:00-16:00 • incase of specialrequirementitcan be more! • - extra service: birthdayparties, weddings, someotherorganizations

  10. KEY MANAGEMENT • Dorottya Juhasz – managingdirector/chiefexecutiveofficier, tracer • dorottya.juhasz92@gmail.com • AgnesBenak – chiefdesigner, public relations officier • agnes.benak@gmail.com • Dorina Pardy – purchasing/salesmanager, marketing director • dorina.pardy@gmail.com

  11. Thankyouforyourattention!  KEEP CALM AND EAT SWEETS!

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