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NOTHING APPAREL & HARDGOODS

NOTHING APPAREL & HARDGOODS. MICHAEL MANNING LUC NIKIEMA WEARENOTHING.NET WEARENOTHING.BIGCARTEL.COM. AGENDA. Mission Statement / Team Business Systems Pricing Model Budget Financing Sales Forecast Brand Image Challenges Going Forward Conclusion. MISSION STATEMENT.

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NOTHING APPAREL & HARDGOODS

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  1. NOTHINGAPPAREL & HARDGOODS MICHAEL MANNING LUC NIKIEMA WEARENOTHING.NET WEARENOTHING.BIGCARTEL.COM

  2. AGENDA • Mission Statement / Team • Business Systems • Pricing Model • Budget • Financing • Sales Forecast • Brand Image • Challenges Going Forward • Conclusion

  3. MISSION STATEMENT • NOTHING is a company which is dedicated to bringing urban teens and young adults high quality contemporary classical apparel and accessories from t-shirts to outerwear to hats to skateboards to wallets. TEAM • Michael Manning • Luc Nikiema • Design Team • Production Team (518 Prints & Dynotex Brooklyn)

  4. VALUE CHAIN

  5. BUSINESS PROCESSES • Web Presence • Webstore • Website • Inventory Management/Logistics • Sales & Marketing • Deal with retail accounts • Possible CRM system • Watch trends • Product Development • Graphic Design • Materials Choice • Pattern Making • Purchasing • Fabrics • Blank T-Shirts/Sweatshirts

  6. PRICING MODEL Example of typical printed T-shirt (Clothing mark up is traditionally 100%)

  7. BUDGET

  8. CASH FLOW ANALYSIS

  9. SALES FORESCAST

  10. FINANCING • Initial start up costs • Family • Friends • Fools • Second round financing • Dependent on initial orders • Production volume • Angel investor (Volcom)

  11. BRAND IMAGE • Contemporary Classic • Traditional garments • Pea Coat, Bomber Jacket, T-Shirt, Button Downs…Etc. • Ralph Lauren • Nothing Flashy • Basic colors • Simple prints and logo designs • Classic silhouettes • American Minimalism • Charles & Ray Eames • Donald Judd

  12. CHALLENGES GOING FORWARD • Raising initial start up funds • Securing more designers • Cut & Sew manufacturing • Trade Shows • Connecting with additional retail accounts • Promoting the brand • Athletes • Advertising • Online • Offline

  13. CONCLUSION • Low start-up costs • High margins • Highly dependent on networks and trends • Fundamental success is dependent on acquisition of good design talent and product differentiation

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