A Community-Based Approach for Health Education

1. A Community-Based Approach for Health Education City of Milwaukee Tobacco-Free Sports Program Think Health. Act Now! . CITY OF MILWAUKEE HEALTH DEPARTMENT

2. Presenter Patricia Fauteck City of Milwaukee Health Department Tobacco Control Program

3. Model Strategy Linking health education programs, partners and services

4. Tobacco-Free Sports Program • History • First implemented in the year 2000 with funding received from the CDC Collaborative Partnership • MPS/Department of Recreation and Community Services • Milwaukee Health Department • Wisconsin Division of Public Health-SER

5. Demographics • Milwaukee Public Schools (MPS) has approximately 98,000 students. • The majority of MPS students: • Are minorities • Come from low to moderate-income families • Live in Milwaukee's inner city • Are eligible for free or reduced school lunch(Approximately 77% of the students)

6. Demographics The racial breakdown is: • African American: 60.8% • Asian: 4.4% • Hispanic/Latino: 15.1% • American Indian: 1% • White: 16.7% • Other 2%

7. Recognized at Both the Local and National Levels • 2005 NACCHO Model Practice Award • 2004 NACCHO Promising Practice Award • 2004 Public Policy Forum’s Innovative Award • 2003 Milwaukee Health Champion Award for Outstanding Teamwork toward Healthy Change • 2001 CDC’s Tobacco–Free Sports Playbook featured Milwaukee’s Program as a “Successful Sporting Event and Campaign”

8. Primary Program Goal To prevent youth tobacco initiation by linking tobacco-free lifestyles with health and physical fitness.

9. Other Program Goals • Building and Sustaining Partnerships • Empowering Youth • Positive Role Models • Peer Mentors

10. Program Rationale • Widely known and accepted that a majority of smokers begin smoking before adulthood • According to the CDC, tobacco use prevention • education: • must be provided in elementary school • continue through the middle and high school years

11. T-F SportsProgram Rationale • Adds an educational component to sports activities that: • Positively engages high school age youth as mentors • Educates elementary age children • Provides adults with an opportunity to encourage youth towards an active lifestyle with healthy choices, • such as remaining tobacco-free

12. Program Components • Training for: • Program Coordinator • Teen Presenters • Coaches and Athletic Staff • Education sessions led by Teen Presenters • 3. Media Advocacy event

13. Importance of Training • Provides a uniform and solid background in the specific topic area • Assures consistency and accuracy of the health education message

14. Education Sessions • How, When & Who? • 10 – 15 Minute Interactive Presentations • Presented Before or After a Game • Five Week Period • Seasonal Sports Leagues ~ basketball, football, soccer, softball, volleyball, and cheerleaders • Diverse city-wide school sites • Group Size Varies ~ approximately 20–60 participants

15. Annual Media Advocacy Event(A.K.A. Press Conference) • Serves to highlight: • Program and the Teen Presenters in the community • 2. Milwaukee’s tobacco control initiatives Coordinated around the national Kick Butts Day, a national day to promote smoking awareness among kids

16. Components of Media Event • Invite Community Leaders and/or Celebrities • Publicly Recognize Teen Presenters • Highlight Program Accomplishments • Recognize Partners

17. Program ImplementationYouth-led, Adult Guided • Adult Coordinator • Manages the implementation and evaluation of program activities • Teen Presenters • High school students are recruited & trained • Conduct anti-tobacco education & prevention lessons to younger children

18. Youth Involvement • Responsibilities • Positive Role Model- Non-smoker - Athlete, Cheerleader, Student Council, and/or have an interest in working with or mentoring children • Commitment - Time • - Subject Matter

19. Youth Responsibilities • Presentations • * Note cards (cheat-sheets) • * Props • * Input/Edits ~ What’s Hot!…What’s Not! • Data Collection • * Number of Participants (Head-count) • Youth ~ Coaches ~ Parents • * Distribute and Collect Evaluations

20. Adult-Guided Roles and Responsibilities • Serve as a positive, tobacco-free role model for youth and other adults in the community • Serve as a liaison for coaches and athletic staff • Recruit, train and supervise Teen Presenters

21. Lessons Learned • Engaging program Staff support • Engaging Parental support • Incentives DO work! • Evaluation summaries

22. Evaluation Highlights • Collated evaluation results indicates: • 93% (youth) believe that smoking affects sports performance • 98% (adults) believe that secondhand smoke affects children • 54% (youth) and 42% (adults) have reported exposure to secondhand smoke at home • 70% (adults) report a desire to quit smoking

23. Program Accomplishments • Solid Program Foundation • Development of Tobacco Prevention Messages • Brief and Interactive Presentations • Committed Partnerships • Healthy Choices for Life-long Wellness

24. “This sustained collaboration is grounded not only in its commitment to young people in Milwaukee, but also in its commitment to fostering a positive environment for a youth-led tobacco-education program within a sports and community recreation venue.” The Milwaukee Tobacco-Free Sports Collaborative Partnership

25. Community Collaboration Linking health education programs, partners and services

26. Contact Information • Patricia Fauteck • Tobacco Control Program Coordinator • City of Milwaukee Health Department • 1230 W. Grant Street • Milwaukee, WI 53215 Phone: 414/286-8104 Fax: 414/286-0623 e-mail: pfaute@milwaukee.gov website: www.milwaukee.gov/health