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PBRL 425 Assignment 5-2 Team Crisis Communication Plan Presentation. BP Gulf oil spill crisis. John Turnbull. Brittany Schwartz. BP Gulf oil spill crisis. Current Crisis Explosion April 20, 2010. 11 killed, 17 injured Pressure from both Public and Government
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PBRL 425 Assignment 5-2 Team Crisis Communication Plan Presentation BP Gulf oil spill crisis JohnTurnbull Brittany Schwartz
BP Gulf oil spill crisis • Current Crisis • Explosion April 20, 2010. 11 killed, 17 injured • Pressure from both Public and Government • 5,000 to 10,000 barrels of oil per day leaked • Oil moves onshore 2 months later • BP takes responsibility but blames other companies • Spill aftermath….stats and efforts
BP Gulf oil spill crisis • PR Done to date • Quick Press Release Response • Bad PR response • Stopping the leak and cleaning up • Established clean up sites • Social Media Communication
BP Gulf oil spill crisis • PR Assessment • Agree that BP did all they could despite circumstances • Quick action from CEO • Webcam setup • Setup funds for insurance claims and oil workers • New engineering and PR challenge to company
BP Gulf oil spill crisis • Alternatives / Recommendations • Having a plan before the accident • Taking the full responsibility • Not belittling the circumstances • Opening the gateway to communication
BP Gulf oil spill crisis Questions? Images from BP.com , SeattleTimes.com and Franklin.edu