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Ericson University August 2013 Welcome!

Ericson University August 2013 Welcome!. EU April 2013 Agenda. TUFFTRAXX Launch Sales Collateral Sales Samples Micro-site Target Markets Competition How To Sell Sales Successes WIIFM LED Launches Sales Success Updates. TuffTraxx …

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Ericson University August 2013 Welcome!

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  1. Ericson UniversityAugust 2013Welcome!

  2. EU April 2013 Agenda • TUFFTRAXX Launch • Sales Collateral • Sales Samples • Micro-site • Target Markets • Competition • How To Sell • Sales Successes • WIIFM • LED Launches • Sales Success Updates

  3. TuffTraxx … the perfect accessory for every temporary power and lighting application

  4. TuffTraxx™ Series Cable Protectors • Tooled and Manufactured In-house • Design and Manufacturing Flexibility • (3) Styles Now Available • Industrial Duty • 21,000 Lbs / Axle • 5-Channel Configuration • Extreme Duty • 40,500 Lbs / Axle • 4 and 5-Channel Configurations

  5. TuffTraxx Sales Collateral • Datasheet • Positioning Paper • On-line Product Selector • Sales Handbook • Dedicated Micro-Site • You-Tube Video’s • Samples

  6. TuffTraxx Micro-Site: www.TuffTraxx.com

  7. TuffTraxx You-Tube Introduction http://youtu.be/l2C1e02GNbc Retainer pin installation http://youtu.be/Q_lOJhGXMBc Cable installation: http://youtu.be/1lbGuwlF_FM Multi-unit installation: http://youtu.be/FcmDOc5kV7E Vehicle traffic: http://youtu.be/sF3XIZLF8kU

  8. TuffTraxx Sales Samples • Samples Configurations • 10” Briefcase Size • Full Size

  9. TuffTraxx Competition • Checkers • Linebacker / Guard Dog / Yellow Jacket / Grip Guard • Selling Direct • Our Distribution Channels Typically Not Used • TuffTraxx Interconnectivity • Seamlessly Mate with Linebacker “T” • Industrial (General Purpose) • Extreme (Heavy Duty)

  10. How To Sell TuffTraxx • Perfect Accessory for Temporary Power and Lighting • Focus on Decision Makers with Vested Safety Interest • Health / Safety / Environmental Managers • Plant / Facility Managers • City / Municipality / Utility • Leverage Distribution Channel • Showroom Samples • Position Customization • Logo Inserts / Colors • Minimum Quantity / NRE

  11. TuffTraxx Target Market's

  12. TuffTraxx Sales Successes Petro / Chemical >5,500 Construction >1100 Tool / Rental >200 Government >200 Power Generation >100 • Event / Entertainment • >150 Utility / Water Treatment • >100 Steel Mill >100 Mines >50 • Shipping >50

  13. TuffTraxx: WIIFM • TuffTraxx Series Cable Protectors • Going To Market • Sales Incentives • Commission Bonus • 5% Extra Through December 31, 2013 • Showroom Demo Price Special • Large Quantity Buy (250+) Bonus • Accessory Pull-through

  14. EU April 2013 Agenda • TUFFTRAXX Launch • Sales Collateral • Sales Samples • Micro-site • Target Markets • Competition • How To Sell • Sales Successes • WIIFM • LED Launches • Sales Success Updates

  15. LED Launches • 1140 Series • Dual Bulb Heavy Duty Work Light • 800 Series • Single Bulb Heavy Duty Work Light • 2000 Series • 50W Flood • 3000 Series • Tri-panel Work Light

  16. EU April 2013 Agenda • TUFFTRAXX Launch • Sales Collateral • Sales Samples • Micro-site • Target Markets • Competition • How To Sell • Sales Successes • WIIFM • LED Launches • Sales Success Updates

  17. Sales Success Updates • Temporary Lighting - 1140-4F-LED / Gulfstream

  18. Sales Success Updates • Temporary Lighting - 1140-4F-LED / BAE

  19. Sales Success Updates • Temporary Power / Lighting - Midtown Tunnel

  20. Sales Success Updates • Temporary Power / Lighting - Midtown Tunnel

  21. Sales Success Updates • Temporary Power / Lighting - Midtown Tunnel

  22. Sales Success Updates • Temporary Power / Lighting - Midtown Tunnel

  23. Sales Success Updates • Temporary Power / Lighting - Midtown Tunnel

  24. Ericson UniversityAugust 2013Thank You For Attending!

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