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Presentation at IABC Southern Region Conference
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How Collaboration is Changing Our World Ayelet Baron VP, Strategy and Transformation Cisco Canada http://twitter.com/ayeletb October 2011
This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/
Pre 1990: People are not connected 1990: Connecting people to information 2000: Connecting people to people 2011: Everything is Connected http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg
Three years ago there were No Smartphones [as we know them today] Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
Explosion in the Amount of Information… 2007 2010 2013 5 Exabytes per month 1 Billion DVDs crossing the network 56 Exabytes per month 12 Billion DVDs crossing the network 21 Exabytes per month 4.4 Billion DVDs crossing the network 50 BillionConnected Devices 1 ZettabyteContent 1 Million Applications ……and devices
We Trust Strangers SOCIAL MEDIA AGE MASS MEDIA AGE PRE MEDIA AGE Consumers dictate Consumer ability to publish content Talk face to face Authority is declining Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / Radio Religious Institutions, state, monarchy dictate the agenda Professional media dictate Consumer influence channels http://blogs.cisco.com/
Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0
http://www.marketerinsight.com/wp-content/uploads/2011/02/egypt-social-media2.pnghttp://www.marketerinsight.com/wp-content/uploads/2011/02/egypt-social-media2.png http://johnpostill.files.wordpress.com/2011/02/temp2.jpg?w=300&h=180
Connecting and Collaborating in Business Share Connect Employees, Customers and Partners Accelerate Speed to Market Learn
Collaboration Ties to Performance 72 percent of companies that deployed Collaboration tools reported better performance* • Positive impact to: • Innovation: 68 percent improvement • Sales growth: 76 percent improvement • Profit growth: 71 percent improvement * Frost and Sullivan study 2009
Collaboration is…Equal Parts Process, Culture and Technology • We pioneered collaboration to change the way we work • We use these technologies ourselves; we are our own laboratory
New Collaboration Experiences TelePresence Dialogue Café Reverse Mentoring Interns/Co-op Students Communities powered by Quad Social Media Policies and Tools Focus on Value
Changing the Way We Work Collaborative Tools Text Voice, Video Social Networking Streaming Video Social Video Discussion Forums Many Video Events Wikis Blogs Contact Center Number of Participants Group Telepresence Email Conferencing IM One Voice Personal Telepresence Documents Desktop Video Voicemail Expanding Collaboration to include Broader, Richer Interactions
Industries Reinvented by Collaboration • Financial Services • Streamlined Operations • Multichannel Experience • On-Demand Expertise • Healthcare • Expanded Access to Care • Expanded Range of Services to Underserved • Higher Quality Care at Lower Cost • High Tech Manufacturing • Innovation-friendly Environment • Distributed R&D Teams • Transparent, Seamless Supply Chain • Education • More Interactive Teaching • Anytime, Anywhere Learning • Safer Campuses • Retail • Improved Supply Chain Efficiency • Growing Loyalty and Customer Outreach • Increased Employee Productivity • Government • Improved Operationsand Impact • Enhanced Citizen Experience • Improved Safety, Security
Cisco Cius Collaboration will be all about the USEREXPERIENCE any Media… any Application… any Device, Client, Platform… any Time, Anywhere… any Consumption Model…
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin
ayeletb http://www.linkedin.com/in/ayeletbaron