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Social Business: Hype or Reality?

Slideshow about Social Business: Hype or Reality? by Ayelet Baron

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Social Business: Hype or Reality?

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  1. Social Business Hype or Reality? Chance favors the connected mind The increase in connectivity between people creates infinite possibilities for ideas to be shared and acted upon Ayelet Baron VP, Strategy and Transformation, Cisco Canada October 2011 Twitter: @ayeletb Slideshare.net: ayeletb

  2. Value of Social Business 15% …. Marketing & Sales Increased revenue 20% …. R&D Increased time to market and successful innovation 30% … Talent Management. Increased speed to knowledge and experts The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010 Sandy Carter, Get Bold, IBM

  3. A massive opportunity to have a different relationship with your customers, partners and employees Co-creation, crowdsourcing, crowdfunding neilperkin.typepad.com/

  4. In the old days, hierarchy was the network http://www.slideshare.net/eskimon Charles Frith, Punk Planning, Bangkok…http://www.charlesfrith.com/ http://www.flickr.com/photos/splorp/

  5. THE RELATIONSHIP IS NO LONGER LINEAR Social media: Marketing and PR Transparent Relationship Social business: People and business processes Agile Authentic http://www.flickr.com/photos/timothyschenck/

  6. http://www.slideshare.net/eskimon http://www.slideshare.net/eskimon http://www.slideshare.net/eskimon Jason Oke, Director, Strategic Planning, Juniper Park, Canada…http://jasonoke.wordpress.com/ http://www.flickr.com/photos/differentperspective/114394347/

  7. Three years ago there were No Smartphones [as we know them today] Years to Reach 50 millions Users:  Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg

  8. We Trust Strangers SOCIAL MEDIA AGE MASS MEDIA AGE PRE MEDIA AGE Consumers dictate Consumer ability to publish content Talk face to face Authority is declining Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / Radio Religious Institutions, state, monarchy dictate the agenda Professional media dictate Consumer influence channels http://blogs.cisco.com/

  9. “Businesses are no longer the sole creator of a brand; it is now co-created by consumers through shared experiences and defined by the results of online searches and conversations … social media has increased the power of the consumer” Brian Solis

  10. Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0

  11. http://www.flickr.com/photos/merinocroos/2183126257/

  12. Some of My Choices

  13. The more interconnected our social graph becomes, the faster new ‘parasitic’ applications and new ideas spread

  14. Connecting and Collaborating in Business Connect Employees, Customers and Partners Attract and Retain Talent Any Device Mobility Multi-Generational Share, Learn and Innovate

  15. New Collaboration Experiences at Cisco Canada TelePresence Dialogue Café Reverse Mentoring Interns/Co-op Students Early in Career Network Communities powered by Quad Social Media Policies and Tools Focus on Value

  16. Connected Enterprise • The power to draw resources and people when we need them to solve problems and meet challenges • Relationships, not transactions. Surfing a set of flows usually requires deep, enduring, trusted relationships — because flows are like always-on sets of transactions that happen in continuous time, embedded in a social and cultural matrix • Emergence, not planning. Access — the relationships that power flows — can't be engineered, planned, or forced. • Serendipity, not determinism. "Unexpected encounters that surprise and delight" — that's how the authors describe serendipity, the upside of getting all the above right • Potential, not "product." When serendipity happens, your potential — your capabilities and capacities — grow

  17. The Networked Enterprise A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers “…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.”

  18. No silos We compartmentalize creativity Try to control it, set targets, apply rules Make it the domain of particular job titles Or box it into brainstorming sessions “The longer you work, the more people want to put you in a silo so they can define who you are on their terms – our job is to never let anyone determine who we are by their terms” John Jay

  19. Cisco Cius Collaboration will be all about the USEREXPERIENCE any Media… any Application… any Device, Client, Platform… any Time, Anywhere… any Consumption Model…

  20. “It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/

  21. Collaboration Ties to Performance 72 percent of companies that deployed Collaboration tools reported better performance* • Positive impact to: • Innovation: 68 percent improvement • Sales growth: 76 percent improvement • Profit growth: 71 percent improvement * Frost and Sullivan study 2009

  22. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin

  23. Should We Move to Social Business?

  24. ayeletb http://www.linkedin.com/in/ayeletbaron

  25. Tapping into the Community • Booz & Company / Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results • Sandy Carter, Get Bold, IBM -- http://www.slideshare.net/IBM_Lotus • Rachel Happe, http://community-roundtable.com/ • SIMON KEMP • we are social • RETAIL ASIA ROUNDTABLE, SINGAPORE, 13 OCTOBER 2011, http://www.slideshare.net/eskimon • The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010 • Neil Perkin, A Presentation About Community, By The Community and Agile planning -- http://www.slideshare.net/neilperkin • http://www.mediabistro.com/alltwitter/how-to-use-twitter-infographic_b10487 • http://socialtimes.com/recruit-through-social-media-infographic_b71156 • http://mashable.com/2011/08/28/social-media-recruiting-infographic/ • http://ansonalex.com/infographics/text-messaging-statistics-global-infographic/ • http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/

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