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Storytelling and Social Media

There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community. <br>http://www.business4better.org/conference/breakout-sessions.php?session_id=14

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Storytelling and Social Media

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  1. h"p://infospce.ischool.syr.edu/author/chelseadebaise/   Key  trends,  challenges,   opportuni4es,  partnerships       Ayelet  Baron  [ayeletb]   Ins4gator,  Speaker,  Author,  Coach  

  2. Kenya  Na4onal  Youth  Summit   About  Me  

  3. …  But  people  don’t  change  as  fast   Source:  h"p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html  

  4. Pre  1990:  People  are  not  connected       1990:  Connec4ng  people  to  informa4on   2000:  Connec4ng  people  to  people  

  5. 2013:  Everything  is  connected  

  6. The  New  Consumers  are  smarter,  more    empowered,   and  more  demanding  than  previous  genera4ons    

  7. 92%  trust   recommenda4ons  from   friends  and  family  above  all   other  forms  of  adver4sing,   up  18%  since  2007     47%  trust   television,  down   24%  since  2009   70%  trust     online  consumer   reviews,  up  15%   since  2008   We  trust  strangers  

  8. We  are  the  first  genera4on  to  work  in  a  truly   networked  world  

  9. #1  –“Common  sense  is  not  so  common.”    –  Voltaire  

  10. Your  business  strategy  and  social  tools:  What  are   you  leading  with?  

  11. OH:  “Are  you  connected  with  us  on  every  social   pla`orm?”    

  12. #2  –  Going  back  to  basics  

  13. Relationships Authentic Mobile Agile Transparent h"p://switchandshiB.com/wp-­‐content/uploads/2013/02/ connected700x300.jpg   #3  –  Social  is  two-­‐way:  The  rela4onship  is  no  longer   linear    

  14. Don’t  buy  into  the  self-­‐proclaimed  gurus  

  15. #4  –Set  your  own  rules.  Focus  on  abundance.  Break   down  the  silos.  

  16. Cookie  cuder  solu4ons  work  well  when  you  are   baking  

  17. #5  –  Live  your  purpose  and  mission:  effec4veness  is   the  gap  between  words  and  ac4ons  

  18. OH  at  Wisdom   2.0:   25%  of   organiza4ons  in   the  US  have  a   medita4on  room.     é Mindfulness   and  meaning   to  deal  with  ê ê   in  trust  

  19. #6  –  Greater  transparency   through  shared  experiences   “Businesses  are  no  longer   the  creator  of  a  brand;  it   is  now  co-­‐created  by   consumers  through   shared  experiences  and   defined  by  the  results  of   online  searches  and   conversa4ons  …  social   media  has  increased  the   power  of  the  consumer.”  

  20. #7  –  It’s  ALL  about  rela4onships  –  how  are  your   stories  connec4ng?  

  21. Socialize  your  culture;  not  just  your  technology  

  22. #8  –  Social  media  tools  enable  your  strategy   Commitment  Curve:  How  people  change   behavior  at  work  and  life  

  23. #9  –  We  have  yet  to  experience  the  power  of   communi4es:  The  new  consumers  feel   disconnected  and  alienated.  They  seek  a   stronger  sense  of  community  and  belonging.   How  does  your  tribe  engage?  

  24. What  stories  connect  your  people?  

  25. #10  –  If  you  have  a  device  and  connec4vity,  you  have   a  voice.  If  you  have  a  voice,  you  have  a  choice.  

  26. YOUTH   “Knowledge  is  beder  than  food”  

  27. paulisakson.com Think small

  28. Let’s Connect! Ayelet Baron http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron ayelet27@gmail.com Contributor

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