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Video Storytelling and Social Media: A Match Made in Heaven. Rachel Jellinek, Reflection Films, and Julia Campbell, J. Campbell Social Marketing www.reflectionfilmsonline.com , and http://jcsocialmarketing.com/. What makes a good story?. If you had to come up with key ingredients for a
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Video Storytelling and Social Media: A Match Made in Heaven Rachel Jellinek, Reflection Films, and Julia Campbell, J. Campbell Social Marketing www.reflectionfilmsonline.com, and http://jcsocialmarketing.com/
What makes a good story? If you had to come up with key ingredients for a good story, what would you say should be included? What resonates with you? Image from www.shawsinn.com
Video Storytelling Goals • What do you want people to know? • What do you want them to feel? • What do you want them to do?
Create Clear, Measurable Calls-to-Action • What do you want viewers to do? Image by Joel Runyon, http://impossiblehq.com
Creating a Storyboard • A basic blueprint/outline • Illustrated or written • Your vision “must haves” Image by Tim Needles, http://artroom161.blogspot.com
To Script or Not to Script Advantages • Can result in a cleaner delivery, especially if using a teleprompter • Can be easier for sharing information Disadvantages • Can compromise the speaker’s authenticity and make the person more nervous on camera if she doesn’t stick to the script and has to do lots of retakes • The focus typically should be on sharing stories, not info
Promote stories, not a video brochure Image by Stuart Crawford, inkbotdesign.com
Create a library of short video assets to share • Avoid the trap of giving information about every program and service you offer in one video. • Avoid the trap of including details that are better suited as text on your website. • Create videos that speak to different audiences, using a variety of channels, with specific calls-to-action.
