Technology Changes, People Don't: Rethinking Work

Technology Changes, Technology Changes, People Don’t— People Don’t— Rethinking Work Rethinking Work Ayelet Baron Ayelet Baron Chief Instigator Chief Instigator http://ayeletbaron.com http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron ayelet27@gmail.com h"p://vermeire+m.com/2011/09/

Create a truly “social business” Enable “future of work” Experimenting culture/Reverse Mentoring §  §  §  ➥  Top 3 “Best Company to Work For” 3+ years ➥  300 new R&D jobs in Canada; $25M grant from the Province of Ontario – and just the start ➥  Advisor to Federal, Provincial and City Governments ➥  “Connected North” ➥  From #4 to #2 in Cisco x ⇒  Global engagement ⇒  Emerging Markets à Public-Private Partnerships ⇒  Cisco Leadership Fellowship – Social Media for Social Good a ⇒  Leadership by example ⇒  Integrating Social into Business (we’ve always been social) ⇒  Multi-generational Workforce and Social Media ⇒  Adoption Outcomes

1800s: People Are Not As Connected 1800s: People Are Not As Connected Outside their Community Outside their Community Religious Institutions, Religious Institutions, state, monarchy dictate state, monarchy dictate the agenda the agenda Face-to-Face Face-to-Face Community Community

Enter The Age of Mass Media Enter The Age of Mass Media Connecting People to Information and People Connecting People to Information and People

Social Media Age Social Media Age Everything is Connected Everything is Connected h"p://blogs.cisco.com/

We Trust Strangers We Trust Strangers MASS MEDIA MASS MEDIA AGE AGE PRE MEDIA AGE PRE MEDIA AGE SOCIAL MEDIA AGE SOCIAL MEDIA AGE Consumers Consumers dictate dictate Many-to-Many Many-to-Many Any-to-Any Any-to-Any Religious Institutions, state, Religious Institutions, state, monarchy dictate the monarchy dictate the agenda agenda Professional media Professional media dictate dictate Consumers influence Consumers influence channels channels

We Trust Strangers We Trust Strangers MASS MEDIA MASS MEDIA AGE AGE PRE MEDIA AGE PRE MEDIA AGE SOCIAL MEDIA AGE SOCIAL MEDIA AGE Consumers dictate Consumers dictate Authority Authority Declining Declining Many-to-Many Many-to-Many Any-to-Any Any-to-Any Professional media Professional media dictate dictate Consumers influence Consumers influence channels channels

We Trust Strangers We Trust Strangers MASS MEDIA MASS MEDIA AGE AGE PRE MEDIA AGE PRE MEDIA AGE SOCIAL MEDIA AGE SOCIAL MEDIA AGE Consumers dictate Consumers dictate Authority Authority Declining Declining Many-to-Many Many-to-Many Any-to-Any Any-to-Any Consumers Consumers Ability to Publish Ability to Publish Content Content Professional media Professional media dictate dictate Consumers influence Consumers influence channels channels

THE RELATIONSHIP IS NO LONGER LINEAR THE RELATIONSHIP IS NO LONGER LINEAR Social media: Marketing and PR Social media: Marketing and PR Social Enterprise: People and Social Enterprise: People and processes processes Changing how we work and Changing how we work and integrating tools into workflow integrating tools into workflow Transparent Transparent Agile Agile Authentic Authentic http://www.flickr.com/photos/timothyschenck/

What Mo(vates Us? give me give me $10,000 $10,000 give me give me something I something I want to do want to do give me the give me the prestige of a prestige of a new title new title

Technology Keeps Getting Faster Technology Keeps Getting Faster Source: http://www.time.com/time/interactive/ 0,31813,2048601,00.html

… But People Don’t Change As Fast … But People Don’t Change As Fast Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html h"p://ncse.com/book/export/html/2201

People are adopting (expensive) technology People are adopting (expensive) technology faster than an annual plan can accommodate faster than an annual plan can accommodate h"p://www.slideshare.net/LuminaryLabs/the-‐innova+on-‐myth h"p://www.ecns.cn/2012/10-‐01/29165.shtml

h"p://www.flickr.com/photos/hikingar+st/3000883712/sizes/m/in/photostream/ People are now the weakest link http://www.flickr.com/photos/kyra__m/4681259456/

We are on a collision course We are on a collision course Image by Dave Gray, The Connected Company

h"p://socialmediatoday.com/875521/wheres-‐passion-‐employee-‐engagement-‐and-‐money-‐wasted

LET’S STOP MANAGING OUR INBOX Use – and misuse – of Use – and misuse – of email costs email costs organizations up to organizations up to $16,000 per $16,000 per employee employee per year per year Executives spend two hours a day on e-mail

h"p://socialmediatoday.com/875521/wheres-‐passion-‐employee-‐engagement-‐and-‐money-‐wasted

Future of Work Future of Work Co-creation Relationships Hollywood model Transnational Mobile Virtual Connecting Meaning Shared Purpose Real Time Any where

The social era will reward organizations that understand The social era will reward organizations that understand they can create more value with communities than they can they can create more value with communities than they can on their own on their own − −Nilofer Nilofer Merchant, Merchant, 11 Rules for Creating Value in the Social Era 11 Rules for Creating Value in the Social Era

www.duarte.com

Strategic Adoption Framework Strategic Adoption Framework How How Will it Get Will it Get Done? Done? Living Living it it Why Why Do It? What’s the What’s the Need? Need? What What Should it Should it Do? Do? Do It? Business Business Integration Integration Leadership Leadership Say/Do Say/Do Alignment Alignment Buy-In Buy-In Output: Output: Risk and Risk and Gap Gap Analysis Analysis Output: Output: Value Value Proposition Proposition Output: Output: Purpose/ Purpose/ Roadma Roadma p p Output: Output: Metrics Metrics THINK THINK ACT ACT INTERACT INTERACT DO DO ©Ayelet Baron. All Rights Reserved.

Behavior Change Model Behavior Change Model Internalization Internalization Awareness Awareness Understanding Understanding Translation Translation Adoption Adoption Drive Drive Ensure Ensure Provide tools Provide tools and knowledge and knowledge of how to of how to integrate in day- integrate in day- to-day activities to-day activities Secure Secure Becomes how Becomes how we work/sell/ we work/sell/ build build relationships relationships awareness of awareness of integrating new integrating new approaches into approaches into day-to-day day-to-day activities activities understanding of understanding of what needs to what needs to change to change to increase sales increase sales revenue revenue widespread shift widespread shift in behavior in behavior

6 6 In Summary

Organizations that Go Up and Down Hold You Back 1

2 2 Break down the silos We compartmentalize crea(vity Try to control it, set targets, apply rules Make it the domain of par(cular job (tles Or box it into brainstorming sessions

It’s about enduring Relationships 3

4 4 There is no such thing as a social media strategy

5 5

There is A There is A Growing Need for Growing Need for Simplicity and Simplicity and Shared Values Shared Values 6 6 Tool Tool Work Work Strategy Strategy Another Tool Another Tool More Tools More Tools Adoption Adoption

paulisakson.com Think small

Keynotes Workshops Leadership Strategy §  Ayelet Baron §  http://ayeletbaron.com http://twitter.com/ayeletb http://slideshare.net/ayeletb http://linkedin/in/ayeletbaron ayelet27@gmail.com

This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/

Technology Changes, People Don't: Rethinking Work