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Paradox demonstration of mental characters of mass consciousness Evgeni Boychenko. Marketing consulting Head of MBA-Marketing University “ Mirbis ” Davos – Moscow 2010. Evgeny Boychenko. Value Field. creativity. life wisdom. interesting job. health. knowledge. self-confidence.
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Paradox demonstration of mental characters of mass consciousnessEvgeniBoychenko Marketing consulting Head of MBA-Marketing University “Mirbis” Davos – Moscow 2010 Evgeny Boychenko
ValueField creativity lifewisdom interestingjob health knowledge self-confidence activelife productivelife love development entertainment beauty socialrecognition money freedom goodfriends happiness of others happyfamilylife
Everymen Intellectuals Imitators Careerists Hedonists Independent
«Liberté, égalité, fraternité» equality fraternity liberty
PropertyPractices • Accumulation of property • Mainly its spending
Let’s imagine that suddenly you become a master of large fortune, for example, a million rubles. How would you use this money?
Characteristics of Customer Behavior to Deposits • Saving money at the expense of deposit • saving from oneself • saving from inflation • saving from theft • Money accumulation • accumulation as it is • accrual at the expense of interest
extra-strained character of national existence • Immensity of vital impulse is shown in extraordinary passion, spirits and sharp fluctuations of national-psychological energy.
Fairness social equality equal responsibility to the law and court equality at obtaining main medical services and education in securing correspondence between income and current (previous) work
Confidence,Stability, Safety their education level and …
…ascale of influence… Individualization Values ???
Is a problem of healthy lifestyle as applied to your life activity interesting for you?
Good health (85,0%) is one of the most important things among other core values • “renewable resource” • “national” self-treatment method – alcohol • The most typical answer on the question about one’s leisure is “I watch TV programs, films” 36% 25% 58%
popular, ethnic, Dionis nature • a vein of orgies and dissipated life • Stepan Razin and Emelyan Pugachev • conventual and ascetic Orthodoxy • Ascetic simplicity to worldly goods • Humility to church and government
RussianPeopleFancilyCombine • kindness, gentleness and humanity • searching for truth • individualism, identity • all-humanity • searching for God • humility • slavery • painful commiseration to one’s sorrow and • cruelty, a vein of violence • obstinate ceremonialism • mass collectivism • nationalism • militant atheism • impudence • revolt • a vein of torment
Dostoevsky • It is a need to go too far, a need for sinking perception, having reached a precipice, to overhang into it by half and, in particular cases, but rather frequent, to precipitate oneself as a mad…
Bibliography: Dostoevsky F.M. Brothers Karamazovs; Writer’s notebook Berdyaev N.A. The Origins and Meanings of Russian Communizm Askoldov S.A. Religious Meaning of Russian Communizm Bashkirova E.I. Transformation of Russian Values Gadzhiev K. Reflections on Political Culture of Modern Russia COMCON Company Orekhovskaya N.A. Paradox of mental characters in mass consciousness Boykov V.E. Russians’ Values