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LACE UP SAVE LIVES

LACE UP SAVE LIVES. Wendy Eick Heidi Kehl. BACKGROUND. Started in 2006 Money goes to AIDS grants in Africa Support programs that have reached four million people Help with testing, counseling, treatment, and more Purchase Nike Red laces

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LACE UP SAVE LIVES

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  1. LACE UP SAVE LIVES Wendy Eick Heidi Kehl

  2. BACKGROUND • Started in 2006 • Money goes to AIDS grants in Africa • Support programs that have reached four million people • Help with testing, counseling, treatment, and more • Purchase Nike Red laces • 100% of proceeds go to the Global Fund to help in the fight against AIDS • Raised over $135 million and growing • Educating youths on how to avoid AIDS/HIV

  3. Integrated Marketing Communication • Facebook • Twitter • Youtube • Widget

  4. Image Advertising • Creative Strategies • What the advertising message will say or communicate • Widget • Nike shoe sales • Professional Athletes • Serena Williams wears NIKE(RED) laces as an advocate of LACE UP SAVE LIVES

  5. Conclusion BUY LACES, SAVE LIVES

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