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PUBLIC RELATIONS COMMISSION. A communications briefing for the Heads of Jurisdiction Assembly with H.E. the Grand Master 20-23 May 2010 Presented by the PRC In Santiago de Compostela Msgr. Anthony Toms and Klaus-Peter Pokolm. STRUCTURE. PUBLIC RELATIONS COMMISSION.
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PUBLIC RELATIONS COMMISSION A communications briefing for theHeads of Jurisdiction Assemblywith H.E. the Grand Master20-23 May 2010 Presented by the PRC In Santiago de Compostela Msgr. Anthony Toms and Klaus-Peter Pokolm
STRUCTURE PUBLIC RELATIONS COMMISSION
PUBLIC RELATIONS COMMISSION Strategic Communications Plan (SCP) 2010 www.st-lazarus.net Approved by The Grandmaster & the Grand Magistry
COMMUNICATIONS PUBLIC RELATIONS COMMISSION
BACKGROUND • 1995: First Internet Presence providing a common platform for both Obediences www. st-lazarus.net • 2004: PRC formally installed by the Grand Master and the Grand Magistry during a Grand Magistral Meeting • 2005 - 2009: Period of silence for communications. • 2008: Election of new Grand Master. • 2008: Rebirth of transparent communications. • 2009-2010: Strategic Communications Plan - SCP PUBLIC RELATIONS COMMISSION
COMMUNICATIONS TRANSPARENCY PUBLIC RELATIONS COMMISSION Clear Goals for reporting news and information PRC & Communications not ends in themselves. PRC is the Order’s medium for Communications in close partnership with Jurisdictions. Comms a means of recruiting younger Members. Focus for Hospitaller activities Focus on our Order’s Christian Ecumenism. Enable Communications to and from Jurisdictions.
OUR ORDER’S OFFICIAL WEBSITEwww.st-lazarus.net PUBLIC RELATIONS COMMISSION HELPFUL AREAS Current Events: How to post your own: Event-Date-Time-Location, ‘more info’. News, Members News, Documents,Items of International interest. Constitution, Declarations, Decrees, National Bulletins,Circulars,ImageGallery,Video Streams.
INTERNATIONALHOSPITALLER WORKS PUBLIC RELATIONS COMMISSION Raison d’être of the Order: our Hospitaller Works Grand Hospitaller – Coordinator. Jurisdictional Hospitallers – National Websites. Reported details published on the Orders only Official International website Published for general viewing.
HOW TO ENTER EVENTS WITH THE PRC PUBLIC RELATIONS COMMISSION Each Jurisdiction with a Website should appoint a Member to manage its website. Application is made to the PRC and a username, password, with instructions will be issued to the appointed Member/Webmaster. Events such as Investitures, Meetings, Religious Services can then be featured internationally using the supplied format for events on the main website. – (Form for download see “Members area – “Communication”)
COMMUNICATIONS PUBLIC RELATIONS COMMISSION
ACCESS TO MEMBERS’ AREA PUBLIC RELATIONS COMMISSION Application to access the Members’ Area Open the website Members Area Application Complete Application Questionnaire Receive the Access Codes A semi-automatic Access-Procedure is being installed
WEBSITE ACCREDITATION LOGO PUBLIC RELATIONS COMMISSION • Acknowledgment of the Grand Master. • An approved History of the Order. • Linked only to the International Website. • The International Website assures a secure link to all other approved Jurisdictional Websites
PUBLIC RELATIONS COMMISSION This concludes the formal presentation about Communications to the Heads of Jurisdictions. It is really just the beginning of an ongoing partnership between national Jurisdictions and the PRC on behalf of our Grand Master.