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Community Relations Commission

Community Relations Commission. Multicultural Marketing is smart marketing Dr Stepan Kerkyasharian AM Chairperson. Economic Climate. Tough times = tough measures Marketing strategies = back to basics or try something new? Tools = traditional, media, online or invent new ones?.

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Community Relations Commission

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  1. Community Relations Commission Multicultural Marketing is smart marketing Dr Stepan Kerkyasharian AM Chairperson

  2. Economic Climate • Tough times = tough measures • Marketing strategies = back to basics or try something new? • Tools = traditional, media, online or invent new ones?

  3. Multicultural marketers • Combined use of mainstream and ethnic media • Learning multicultural consumers’ behaviour and purchasing patterns • Attracting a multicultural workforce • Engaging a multicultural market

  4. The CRC • Policy advice • Community consultation • Interpreting and translation • Ethnic media • Multicultural marketing

  5. MediaLink reports

  6. National MulticulturalMarketing Awards

  7. Multicultural MarketingNetwork

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