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Persuasive Appeals

Persuasive Appeals. According to Greek philosopher Aristotle . Logical = Logos. The appeal to someone’s mind with reason and logic This could include use of: facts, statistics, or graphs logical examples and reasons supporting evidence testimony from authorities planned organization

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Persuasive Appeals

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  1. Persuasive Appeals According to Greek philosopher Aristotle

  2. Logical = Logos • The appeal to someone’s mind with reason and logic • This could include use of: • facts, statistics, or graphs • logical examples and reasons • supporting evidence • testimony from authorities • planned organization • How could you use a logical appeal to convince your parents to let you attend a party this weekend?

  3. Emotional = Pathos • The appeal to someone’s emotions • These could include appeals to: • hate, sadness, fear, or anger • love, joy, comfort, or excitement • pride or patriotism • jealousy or greed • guilt, pity, or obligation for others/loved ones • vanity/worry to look/stay young • How could you use an emotional appeal to convince your parents to let you attend a party this weekend?

  4. Ethical = Ethos • The appeal of someone's character and credibility • This could be through the establishment of: • honesty, fairness, and trustworthiness • sense of right or wrong through beliefs, morals, and values • authority/expertise/life experience on the subject • respect and regard for audience/opponents • How could you use an ethical appeal to convince your parents to let you attend a party this weekend?

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