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Strategic Communications for Bird Conservation

Strategic Communications for Bird Conservation. In the Atlantic Coast Joint Venture. How Did We Get Here?. ACJV has been using the same basic outreach strategy for years Watching other JV’s incorporate human dimensions

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Strategic Communications for Bird Conservation

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  1. Strategic Communications for Bird Conservation In the Atlantic Coast Joint Venture

  2. How Did We Get Here? • ACJV has been using the same basic outreach strategy for years • Watching other JV’s incorporate human dimensions • Enlisted Ashley Dayer to give a webinar on Human Dimensions (http://breeze.cce.cornell.edu/p8l3jbm7ok2/) We collectively feel we can be more strategic • We collectively feel we can be more strategic!

  3. Develop a FY2014-2016 Communications Plan Focus ACJV communications toward innovative and strategic efforts for the next 3 years.  Don’t you love communication, education, & outreach? Totally! Couldn’t live without it!

  4. All the Pieces

  5. Components of Plan • Executive Summary • Background to Strategic Communications • History of ACJV Communications • Needs Assessment for Defining Communications Needs • Communications Campaigns • Communications Goals • Audience/Partners by Goal • Communications Objectives by Audience Segments • Key Messages • Tactics and Tools • Evaluation • Timeline for Implementation • Desired Characteristics Matrix Assessment

  6. Developing the Plan in PhasesMay 2013 – February 2014 • Review current documents • Needs assessment workshop: define goals, audiences, partners • Audience assessments: interviews, focus groups, surveys, etc • Review results with staff and key committee members, define objectives, select tactics and tools for defined audiences • Identify evaluation metrics • Write plan, edit plan • Present result to Management Board • Finalize

  7. TA DA!!!! Huh? Aren’t we in the ACJV????

  8. In the End…….. • The ACJV has a tool to advance our three-year Operational Plan, the partnership, and bird and habitat conservation across the region. • The ACJV has a tool to aid us in meeting the Desired Characteristics (the matrix) for JVs in Communications, Education, and Outreach.  • The ACJV is positioned to immediately begin “implementation” upon its completion.

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