Chapter 1 Objectives

2. Chapter 1 Objectives • State reasons why the study of communication is essential • Define communication • Name the components of communication • Explain some principles of communication

3. Chapter 1 Objectives • Explain the differences between the four communication contexts • Define communication competence • Name the tenets of the NCA Credo on Ethics

4. Studying Communication Can… • Improve the way you see yourself • Improve the way others see you • Increase what you know about human relationships • Teach you important life skills • Help you exercise your rights to freedom of speech • Help you succeed professionally • Help you navigate our diverse world

5. What is Communication? The process of using messages to generate meaning

6. What is Communication? • Process • Activity, exchange or set of behaviors that occurs over time • Messages • Verbal and nonverbal symbols, signs, and behaviors • Meaning • Understanding of the message

7. Components of Communication • People • The message • The channel • Feedback • Code • Encoding & decoding • Noise

8. Communication Principles Communication begins with the self

9. Communication Principles • Communication involves others • Self-image grows out of dialogue with others • Communication competence requires sensitivity and responsiveness to others

10. Communication Principles • Communication has both a content and a relational dimension • Content message describes expected behavior • Relational message suggests how content should be interpreted

11. Communication Principles • Communication is complicated • Not just simple message transmission • Involves choices about multiple aspects of the message

12. Communication Principles • An increased quantity of communication does not increase the quality of communication • Verbiage does not necessarily lead to positive outcomes

13. Communication Principles • Communication is… • Inevitable • Irreversible • Unrepeatable

14. Communication Contexts • A set of circumstances or a situation • Affects your choice of the most appropriate channels and codes

15. Factors in the Context • Number of people • Degree of formality or intimacy • Opportunities for feedback • Need for pre-structuring messages • Roles of the people

16. Intrapersonal Communication The process of using messages to generate meaning within the self

17. Interpersonal Communication The process of using messages to generate meaning between at least two people

18. Public Communication The process of using messages to generate meanings in a situation where a single source transmits a message to a number of receivers

19. Mass Communication The process of using messages to generate meanings in a mediated system, between a source and a large number of receivers

20. Computer-Mediated Communication Human communication and the sharing of information through communication networks

21. Goals of Communication Study • Communication competence • Effectively exchanging meaning through a common system of symbols, signs, or behavior • Ethical communication • The NCA “Nine Commandments” for communication