1 / 18

Babypalooza Opportunities

Sponsorship Opportunities for the 2012 Birmingham Babypalooza

babypalooza
Download Presentation

Babypalooza Opportunities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ABOUT BABYPALOOZA Launched in 2004 Babypalooza is more than an event it is a COMMUNITY SERVICE! Babypalooza allows new, expectant, and hopeful parents and even grandparents to connect to a wealth of community resources all under one roof and in one day. As the name indicates Babypalooza is fun and filled with energy. Now in it’s seventh year Babypalooza has grown to have over ONE HUNDRED exhibitors and an average of 5,000 attendees. Exhibitor categories include the hospitals and birthing centers, childcare, baby goods and gear, financial and insurance agents, non-profit resources, fertility experts, adoption services and more.

  2. HIGHLIGHTS • 100+ Exhibitors • Informative Pre And Post-Natal Health Seminars • Citywide Baby Shower • Healthy Kids Initiatives and Demonstrations • Children’s Fashion Shows and Parades • Diaper Derbies • Nursery Design Center • Car-Seat Safety Checks and Child I.D. Fingerprinting Station • Product Sampling And Demonstrations

  3. IN THE NEWS

  4. MEDIA COVERAGE

  5. MARKETING & MEDIA Throughout the metro area and from the surrounding smaller cities from Anniston to Cullman moms anticipate Babypalooza and show up in droves. There are few events in the Birmingham area with the media support and promotional that Babypalooza garners. Baby Week: August 6 – 11 is Baby Week on Fox’s Good Day Alabama with segments for new and expectant parents daily WBRC Fox 6: 60-second television commercial on Fox 6 airing daily July 30 – August 11 COX Radio: 40 per week on WZZK, KISS-FM, 106.9 The Eagle, and 610 WAGG . July 30 – August 11 Birmingham Magazine – Full page event ad with sponsor logos in the August issue of Birmingham magazine Alabama Baby & Child magazine – Full page event ad with sponsor logos in the summer issue of Alabama Baby & Child Al.com – Internet ads on Alabama’s largest website July – August 11. Posters – 200+ 11 x 17 posters placed in high traffic locations where new and expectant mothers frequent Postcards – Mailed to target demographic using baby shower registry databases Street Signs – Promotional street signs placed throughout the metro area E-mail Newsletters – Promotion via e-mail news feeds of all media sponsors Social Media – All partners and vendors use Facebook and Twitter to reach deep into the mom communities inviting them all to Babypalooza

  6. FLOOR PLAN

  7. SPONSORSHIP OPPORTUNITIES

  8. TITLE SPONSOR $7,000 SOLD

  9. DIAPER DERBY & BABY BOOGIE $3,000 SOLD

  10. AUTOMOTIVE SPONSOR $3,000 • Baby changes everything. From where you live to what you drive. As the exclusive Automotive sponsor you become the official family vehicle of Babypalooza • Sponsorship includes: • Category Exclusivity • Logo and recognition in print, posters, and online • On-site signage • Opportunity to park and show vehicles on-site • Full-page ad in Alabama Baby & Child magazine • Highlighted feature on www.BabyPaloozaTour.com SOLD

  11. CELEBRATIONS Expo $3,000 • There’s wedding, baby, and birthday’s. Parent’s will spend all most as much money on parties for years one through five of baby as they did for the wedding. The Celebration expo brings balloons, cakes and cupcakes, invitations, clowns, and much more together to help parents plan these big parties. • Sponsorship includes: • Category Exclusivity • Naming Rights: The “company name” Celebration’s expo • Logo and recognition in print, posters, and online • On-site signage with naming rights • 40 x 40 exhibit space in the expo • Half-page ad in Alabama Baby & Child magazine • Highlighted feature on www.BabyPaloozaTour.com SOLD

  12. CITYWIDE BABY SHOWER $3,000 • The Citywide Baby Shower is the biggest attraction at Babypalooza. Held on center stage throughout the entire expo parent’s come to play games such as baby bingo, win big prizes, watch fashion shows, and much much more. • Sponsorship includes: • Category Exclusivity • Stage Sponsorship • Naming Rights: The “company name” Citywide Baby Shower • Logo and recognition in print, posters, and online • On-site signage with naming rights • 40 x 40 exhibit space in the expo • Half-page ad in Alabama Baby & Child magazine • Highlighted feature on www.BabyPaloozaTour.com

  13. MOM LOUNGE $2,000 • This large area will contain a rest area for mom, a nursing station, and a diaper changing station. • Sponsorship includes: • Category Exclusivity • Naming Rights: The “company name” Mom Lounge • 10 x 10 Onsite Signage • Logo and recognition in print, posters, and online • 40 x 40 exhibit space in the expo • Parents have access to all the supplies they need for a diaper change—changing tables, diapers, wipes, ointment etc. All provided by you. • Your lactation consultants can be stationed in the nursing area to answer questions

  14. BABYRAZZI PHOTO BOOTH $1,500 • Parent’s attending Babypalooza get to walk the PINK CARPET. Attendees come with their mom or spouse and everyone wants to capture this important time in pictures. The Photo booth area is set-up with 10 x 10 step and repeat banner and pink carpet. Attendees get their photos taken and leave with a souvenir print with your logo on. • Sponsorship includes: • Category Exclusivity • Naming Rights: The “company name” Babyrazzi Photo Booth • Logo on ALL souvenir prints • 40 x 40 exhibit space in the expo

  15. SWAG BAG SPONSOR $750 • The first 250 get swag bags filled to the rim with t-shirts, samples, and coupons. As the Swag Bag sponsor your logo would go on onside of the keepsake bags with the Babypalooza logo on the opposite side. • 1,500 additional plastic bags with your logo will be printed for the other attendees. • Sponsorship includes: • Category Exclusivity • Logo on keepsake swag bags • Opportunity to place t-shirts and literature in bags • Highlighted feature on www.BabyPaloozaTour.com • $250 discount on booth exhibit package

  16. BOOTH ONLY OPPTIONS • Double Exhibit: $600 • 20 x 20 area • 2 - 6’ skirted table • 2 chairs • Table sign • Listing on website • Listing in program guide in Alabama Baby & Child magazine if booked by June 15 • Single Exhibit: $370 • 10 x 10 area • 6’ skirted table • 2 chairs • Table sign • Listing on website • Listing in program guide in Alabama Baby & Child magazine if booked by June 15

  17. REFERENCE SHEET

More Related