Integrated Broadcast-Broadband (IBB) Systems - Enhanced Content Delivery in Collaboration with IP

1. Integrated Broadcast-Broadband (IBB) Systems- Enhanced Content Delivery Systems in Collaboration with IP- Presenter: Yushi TORIGOE Director, Planning and International Affairs Department ARIB

2. Highlight of Current Activities • Integrated Broadcast-Broadband (IBB) Systems are emerged • IBB Systems are discussed in ITU-R / ITU-T • Hybridcast is an IBB system developed in Japan • Standard specifications for Hybridcast has been completed at ARIB & IPTV-Forum Japan • Hybridcast enhances broadcast services by simultaneous use of Internet content • Hybridcast is using HTML5 • Hybridcast service will start soon

3. Strategic Direction (1/2) • Realize attractive Hybridcast Services • Use of a HTML5 application associated with broadcasting • Synchronized presentation of main program and Internet content • Use of big screen (TV) and second screen (smart phones or tablets) Broadcaster Service Provider Broadcaster Service Provider Web Service Web service Broadcasting content Broadcasting content Program related content Sync. Main program Internet Internet Data for apps. Just switching each content on TV Mush up both content on each screen Second screen TV Conventional connected TV Hybridcast

4. Strategic Direction (2/2) • Provide safe information to viewers • When disaster occurs, emergency warnings form broadcasting are given priority on receivers • Provide reliable and secure information to viewers • Keep off unintended behavior from malicious activities • Provide new business opportunities • For broadcasters, network operators, service providers, content providers and manufacturers

5. Challenges • Preservation of content integrity for protecting rights holders from unlawful activities • Effective production of various program related content for broadcasters • Introduction of accurate cross-stream synchronization

6. Next Steps / Actions • Early establishment of world standard for IBB systems • Collaboration with network operators to allow concentration of viewers’ access to program related content

7. Proposed Resolution • It is proposed to add the following sentences to the present resolution: Considering: e) that technologies for newly emerged integrated broadcast-broadband (IBB) systems could be of value to enrich IPTV services further. Resolves: - also encourage the exchange of information on enhanced content delivery systems in collaboration with IP for IBB systems.

8. Supplementary Slides

9. System concept of Hybridcast Big Screen (high-quality, enjoy together) Broadcasting (simultaneity, high-quality, high-reliability) Enriched & enhanced program viewing Broadcaster Broadcast program backward compatibility Broadcasters can use both channels & know how program works taro Application execution Provides services in conjunction with broadcasting Synchronization The cloud Service Provider (incl. non-broadcasters) Presentationcontrol Hybridcast receiver Device linkage Communications network (responds to viewers’ request) Small Screen (Portable, Personal)

10. Examples of Application for Hybridcast Recommend related VOD contents “Second-Screen” as a smart controller and an additional display Support for disaster (View remote camera picture) Multi-view camera CG-based Sign Language with Synchronous Technology