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CRAP contrast, repetition, alignment, proximity

CRAP contrast, repetition, alignment, proximity. Major sources: Designing Visual Interfaces, Mullet & Sano, Prentice Hall / Robin Williams Non-Designers Design Book, Peachpit Press.

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CRAP contrast, repetition, alignment, proximity

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  1. CRAPcontrast, repetition, alignment, proximity Major sources: Designing Visual Interfaces, Mullet & Sano, Prentice Hall / Robin Williams Non-Designers Design Book, Peachpit Press Slide deck by Saul Greenberg. Permission is granted to use this for non-commercial purposes as long as general credit to Saul Greenberg is clearly maintained. Warning: some material in this deck is used from other sources without permission. Credit to the original source is given if it is known.

  2. CRAP • Contrast • Repetition • Alignment • Proximity Robin Williams Non-Designers Design Book, Peachpit Press

  3. CRAP • Contrast • make different things different • brings out dominant elements • mutes lesser elements • creates dynamism • Repetition • Alignment • Proximity 1 2 3 4 5 Robin Williams Non-Designers Design Book, Peachpit Press

  4. CRAP • Contrast • Repetition • repeat design throughout the interface • consistency • creates unity • Alignment • Proximity 1 3 2 4 Robin Williams Non-Designers Design Book, Peachpit Press

  5. CRAP • Contrast • Repetition • Alignment • creates a visual flow • visually connects elements • Proximity 1 3 2 4 Robin Williams Non-Designers Design Book, Peachpit Press

  6. CRAP • Contrast • Repetition • Alignment • Proximity • groups related elements • separates unrelated ones 1 2 3 Robin Williams Non-Designers Design Book, Peachpit Press

  7. Where does your eye go? • CRAP combines to give you cues of how to read the graphic title subtext three points main point sub point Robin Williams Non-Designers Design Book, Peachpit Press

  8. Where does your eye go? • Boxes do not create a strong structure • CRAP fixes it Robin Williams Non-Designers Design Book, Peachpit Press

  9. Where does your eye go? • Some contrast and weak proximity • ambiguous structure • interleaved items Robin Williams Non-Designers Design Book, Peachpit Press

  10. Where does your eye go? • Strong proximity (left/right split) • unambiguous Robin Williams Non-Designers Design Book, Peachpit Press

  11. Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Where does your eye go? • the strength of proximity • alignment • white (negative) space • explicit structure a poor replacement

  12. Original

  13. Proximity

  14. Alignment

  15. Contrast

  16. Repetition

  17. Terrible alignment • no flow • Poor contrast • cannot distinguish colored labels from editable fields • Poor repetition • buttons do not look like buttons • Poor explicit structure replaces proximity • blocks compete with alignment Webforms

  18. No regard for order andorganization IBM's Aptiva Communication Center

  19. Haphazard layout Mullet & Sano

  20. Repairing the layout Mullet & Sano

  21. Spatial Tension Mullet & Sano

  22. Using explicit structure as a crutch Mullet & Sano

  23. Redesigning a layout using alignment and factoring Mullet & Sano

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