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CRAP (Contrast, Repetition, Alignment, Proximity)

Putting It All Together. CRAP (Contrast, Repetition, Alignment, Proximity). How could use of design principles improve this visual? Class Discussion. Location Outside appearance Interior Directors and teachers. Why is this visual more powerful? Class Discussion.

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CRAP (Contrast, Repetition, Alignment, Proximity)

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  1. Putting It All Together CRAP (Contrast, Repetition, Alignment, Proximity)

  2. How could use of design principles improve this visual? Class Discussion. Location Outside appearance Interior Directors and teachers

  3. Why is this visual more powerful? Class Discussion. Choosing a Day Care Location Outside appearance Interior Directors and teachers

  4. Applying Your Skills: Contrast, Repetition, Alignment, and Proximity • Task: Design 4”x 6" newspaper ad demonstrating proper use of the four basic design principles: Contrast, Repetition, Alignment, and Proximity. • Work in groups. Each group will present to the class. Below is the information needed and must be incorporated in newspaper ad: • The client is an art gallery called Espace. • Its focus is interactive and digital art and it is located in the Adams Morgan area. • 145 18th StreetWashington, DC432-5676 • Espace GalleryFeaturing emerging local artistsdigital, interactive and new mediaHours: Tues- Sun, 11am-6pmRobot Dreams • (Exercise taken and modified from Li Gardiner’s Visual Design Course)

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