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To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh

To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh. MARKETING OVERVIEW. Building Relationships on many fronts –with reporters, retirement community and church staffs, any others who work with seniors.

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To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh

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  1. To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh

  2. MARKETING OVERVIEW Building Relationships on many fronts –with reporters, retirement community and church staffs, any others who work with seniors Raising awareness of and demand for what your SN learning center has to offer Communicating with specific target audiences What is marketing from a Learning Center perspective? Establishing your “brand” –i.e., how you want to be perceived in your community “Guerilla marketing”—opportunistic marketing with minimal budget “Advertising is what you PAY for and good PR what you PRAY for.”

  3. WHAT ARE THE COMPONETS OF MARKETING? Advertising Media relations/PR Events Print materials Website Proactivecommunication activities

  4. Marketing plan • Why is this important/helpful? • The components of a basic marketing plan • (see hand-out: “How to Create Marketing Plan”)

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