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COLLEGIATE

COLLEGIATE. TEXAS. Where are the chapters?. 60% reduction in chapters Significant reduction in membership Some chapters nationally o oriented only. Northwood University El Centro College. Austin Community College. University of Houston

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COLLEGIATE

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  1. COLLEGIATE TEXAS

  2. Where are the chapters? • 60% reduction in chapters • Significant reduction • in membership • Some chapters nationally o oriented only Northwood University El Centro College Austin Community College University of Houston Lonestar-Cyfair College

  3. Where are the NRCCUAmembers? • 10% to Community Colleges • 90% to Universities • U of H only overlap UNT TX TECH Baylor UTEP TX A & M UT-A UH TSU UT-SA

  4. Goals • Increase membership • Build existing chapters • Add new chapters • Encourage Individual Membership • Reactivate chapters • Push CLA, TX CDC, ICDC

  5. Existing Chapters • Going Institutional (NWU, ACC) • State Officer Training • Use NRCCUA List for leads • Contact Advisors of Previous Chapters

  6. New Colleges • University of North Texas • Texas State University • University of Texas-San Antonio • University of Texas-Austin • Texas Tech • Texas A & M

  7. Message • College to Careers • Benefits to College • Mentor Packet for Advisors • Transferability • Career Development Opportunities

  8. Outreach Strategy • Direct Campaigns to New Colleges • Informational Packet • Direct Sales Calls • Connect with lead students and key faculty at Colleges • Emails and calls • Visits

  9. Outreach Strategy • NRCCUA • Distribute list to colleges and officers • Individual Membership Campaign • Constant Contact • Social Media • Online training (podcasts, webinars, etc)

  10. Engagement Strategy • Direct Contact • Written materials • Meetings • Mentoring • Social Media Campaign • Skype meetings • Podcast training • Constant Contact Campaign

  11. Engagement Strategy • State Officer Training • Skype meetings, planning sessions • Texas Charge! in September • Advocacy opportunities • Promotional strategies • Workshop preparation

  12. On-Boarding Strategies • Individuals • Constant engagement via officers and technology • Facebook, twitter, Constant Contact • Tools, idea sharing • Coaching about college systems

  13. What have we learned? • Universities don’t connect with business students until they are Juniors • Setting up student organizations on campuses is challenging • Open rate of Constant Contact by NRCCUA students= 56% • 3% click-thru rate; 100% female • NRCCUA accuracy rate= 80%; new officers not on the list

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