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MSc in Business - Major in Marketing. Who am I?. Even Lanseng (46 41 05 44) Associate dean specialization in marketing Siv . Øk ( spesialisering i markedsføring ) Dr. scient. What is expected of you. Full time program Considerably higher working load than in bachelor
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Who am I? Even Lanseng (46 41 05 44) Associate dean specialization in marketing Siv. Øk (spesialiseringimarkedsføring) Dr. scient
What is expected of you • Full time program • Considerably higher working load than in bachelor • Writing skills. Presentation skills. • So, english is important – Frank Azevedo • Mastering Excel, Qualtrics, statistical software such as JMP, SPSS, Lisrel etc. • Each course has multiple types of exams • oral presentations, assignments, term paper, written exam • For example, “Strategic marketing issues”
1. Year Fall Spring Research methodology-marketing Mathematics Multivariate statistics Brand management Applied business ethics Service marketing Marketing finance Microeconomics Marketing research and multivariate analysis Understanding the consumer
2. Year Fall Spring Strategic marketing issues Minor/Free electives Exchange Double degree Internship Master thesis
Faculty you will meet • Bendik • Sangeeta • Line • Charles • Alexander • Klemens • Rutger • Auke • Jon • Mathilda • Ragnhild • Erik • Even • Peter
Thesis • Topic and supervisor are decided in may second semester. • Youmaywritealone or withone other student • Three broad areas • CB • Marketing management • Modelling
Just, a very short list of possible topics Innovation, using communities to innovate products CB on Internet, does it differ from off-line CB International/global issues Unconscious choices • Branding • Advertising • Service • Retailing • CSR – implicit attitudes • Culture • Technology
Course prerequisites • E.g. Theories and methods in marketing communications: • Prerequisite • GRA 4145 Brand Management or equivalent from other leading programs. The course can be taken in the same semester as GRA 6433 Theories and Methods in Marketing Communications.