PRIME Business Practices in the Pacific Rim/Latin America Prof. K. Ravi Kumar

1. PRIME Business Practices in the Pacific Rim/Latin America Prof. K. Ravi Kumar Vice Dean for International Programs

2. Improve awareness and understanding of the economic, institutional, political, and cultural issues that are relevant in doing business in Latin America and Asia. Develop a global mindset. Compare and contrast the business challenges and opportunities abroad with those in the U.S. Experience different business, cultural, political, and social contexts. Integrate and apply the frameworks, models, tools, and concepts from your core classes to global real world settings. Understand the challenges and opportunities of doing business in global markets. Course Objectives APRU Internationalization Workshop, Beijing, Feb 2004

3. Curriculum Design • 6 2-hour sessions devoted to country-specific instruction (Marshall faculty and country specialists) • 5 days spent visiting businesses and institutions onsite (business executives/industry specialists) • Final presentations APRU Internationalization Workshop, Beijing, Feb 2004

4. Course Components • Country Specific Lectures • Team Projects • Midterm • Field Trip • On-site Presentations APRU Internationalization Workshop, Beijing, Feb 2004

5. PRIME Sites • ChinaBeijing/Tianjin Shanghai/Hangzhou Hong Kong/Shenzhen • JapanKyoto/Osaka/Tokyo • Singapore/ThailandSingapore/Bangkok • Chile/BrazilSantiago/Sao Paulo • Mexico/CubaMexico City/Havana • USAChicago/Milwaukee APRU Internationalization Workshop, Beijing, Feb 2004

6. 1997-2004Comparison *Cancelled China and Singapore due to SARS APRU Internationalization Workshop, Beijing, Feb 2004

7. Beijing/Tianjin Coca Cola Legend Makro Beijing Futian ICBC Bank Yanjing Beer Nokia Motorola Tinghsin International APRU Internationalization Workshop, Beijing, Feb 2004

8. Shanghai/Hangzhou Shanghai GM Bank of Shanghai Shimao Group Shanghai Video & Audio AIA Baoshan Iron & Steel Wahaha CITIC APRU Internationalization Workshop, Beijing, Feb 2004

9. Hong Kong/Shenzhen Coca Cola Fujikon Bank of China Walt Disney Legend Star TV Lee Kum Kee Café De Coral Hang Lung Walmart Yantian International APRU Internationalization Workshop, Beijing, Feb 2004

10. Kyoto/Osaka/Tokyo Sharp Universal Studios Canon Asia Pacific Land Fast Retailing (UNIQLO) Daikin Nissan APRU Internationalization Workshop, Beijing, Feb 2004

11. Santiago/Sao Paulo Channel 13 Banco Santander Nestle Viña Concha y Toro Distribución y Servicio ITAUTEC Bunge Fertilizer Motorola Johnson & Johnson APRU Internationalization Workshop, Beijing, Feb 2004

12. Singapore/Bangkok Cisco Systems SembCorp Logistics Merrill Lynch MTV GMM Grammy CP Group Canon Hi-Tech Philips Semiconductors APRU Internationalization Workshop, Beijing, Feb 2004

13. Mexico City/Havana Modelo Ceref Recycling TV Azteca Ford Walmart Banamex Partagas/Habanos Heber Biotec Havana Club Hector Molinas PricewaterhouseCoopers APRU Internationalization Workshop, Beijing, Feb 2004

14. Chicago/Milwaukee United Boeing Sara Lee Harley Davidson Abbott Lab W.W. Grainger Motorola Tribune Company APRU Internationalization Workshop, Beijing, Feb 2004

15. Faculty Organization • PRIME Country Desk Officers China/Hong KongJapan Chile/Brazil Singapore/Thailand Mexico/Cuba USA • PRIME City Faculty Beijing/Tianjin Shanghai/Hangzhou Hong Kong/Shenzhen Kyoto/Osaka/Tokyo Santiago/Sao Paulo Singapore/Bangkok Mexico City/Havana Chicago/Milwaukee APRU Internationalization Workshop, Beijing, Feb 2004

16. Staff Organization • The Office of Logistics for MBA Global Programs (Alias: PRIME Office) Bridge Hall 101A Phone: (213) 740-1875 Fax: (213) 740-7701 Email: prime@marshall.usc.edu • Professor Ravi Kumar, Vice Dean • Anakkarat Barth, Director • Elaine Padilla, Assistant Director • Bernice Taylor, Program Coordinator Plus staff from the Program Office and other parts of Marshall APRU Internationalization Workshop, Beijing, Feb 2004

17. IMPRESSIONS • “Extraordinary experience on virtually all fronts! Program, in my opinion, did absolutely accomplish its goal to give us a sense of Pac Rim management practices & appreciation of “How it’s Done” different from and similar to the US.” • “The faculty provided great insights into the companies we visited. I was tremendously impressed by their expertise and professionalism. Huge added value.” • “Learned a lot through the consulting project, applying and integrating information learned in other classes throughout the first year.” • “PRIME, more than anything, distinguishes the USC MBA program. Nice job by the faculty and staff. Worth the price of admission.” • “I was tremendously impressed with the prestige, expertise and quality of the participants in the program. It was intense, exciting, worth every penny to get the information from the horse’s mouth & from the source. The impact of traveling …for the first hand experience. Priceless!! Do it again!” APRU Internationalization Workshop, Beijing, Feb 2004

18. IMPRESSIONS • “It was really great to be able to go into a country where the culture and lifestyle are so different from the US but still interact with the people due to such good planning and professors.” • “The companies were great, the places fantastic, and the professors informative.” • “The USC Prime Program was the biggest incentive for me to venture to LA and pursue my MBA interests in California. After having gone through the program, I was more than reassured that I made the correct decision in studying here at USC. In addition, I would recommend this program to anyone interested in getting an MBA with such rich merits that USC can offer.” • “I learned about the business world outside the U.S. I learned how business is conducted in China. Loved the trip!” APRU Internationalization Workshop, Beijing, Feb 2004

19. General PRIME Timeline • July 2003 Deadline to turn in PRIME questionnaire & passport and visa copies (Located in Must Do Section. Return to MBA Program Office) • November 2003 Site Information Sessions • Website Open to Rank site • December 2003 Site Announcements  Site Assignment Bilateral Trade • January 2004 Site Assignment Bilateral Trade Ends • Website open for Roommate Selection • Vaccination recommended, not required (consult with your doctor) APRU Internationalization Workshop, Beijing, Feb 2004

20. GeneralPRIME Timeline • February 2004 Website Open for Project Selection Roommate Selection ends • March 2004 Project Selection Website Closes • Project Teams Announced • GSBA 580 PRIME Class Begins • Visa Information/Application • April 2004 GSBA 580 PRIME Class Continues  • May 2004 Briefing Books & Presentations • PRIME Travel • Final Presentation (on site) • Final Projects Due APRU Internationalization Workshop, Beijing, Feb 2004

21. Websitewww.marshall.usc.edu/prime APRU Internationalization Workshop, Beijing, Feb 2004

22. Safety is Our # 1 Priority! • Monitor situations on all PRIME sites • Communications with local partners, alumni and business community in PRIME countries • US State Department, CDC, WHO travel warnings • USC Policies • Cancellation of trips APRU Internationalization Workshop, Beijing, Feb 2004