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Seeds of Hope IMC Plan 2013-14

Seeds of Hope IMC Plan 2013-14. Lauren McPherson. Big Brothers Big Sisters of Greater Cleveland 38 JCU students and 33 middle schoolers Established in 2007 Biweekly events on Friday afternoons on-campus and off-campus “Service Organization of the Year” 2012. #seedsofhope.

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Seeds of Hope IMC Plan 2013-14

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  1. Seeds of Hope IMC Plan 2013-14 Lauren McPherson

  2. Big Brothers Big Sisters of Greater Cleveland • 38 JCU students and 33 middle schoolers • Established in 2007 • Biweekly events on Friday afternoons on-campus and off-campus • “Service Organization of the Year” 2012 #seedsofhope About Seeds of Hope

  3. BBBS accepts “children facing adversity” Many refugees Diversity Demographicsof children BBBS Greater Cleveland serves

  4. (1) Expand the Seeds of Hope program to allow more at-risk children to participate in and benefit from the program by Fall 2014 (2) increase awareness of the program on campus and in the local community Campaign Goals

  5. Target Audiences

  6. Secondary Target Audiences

  7. Service-oriented students • Good reputation on campus • Work with children • Part of a fun organization • Meet new people • Low turnover rate Strengths

  8. Competing service opportunities • Over-involved college student • Year-long commitment • Friday afternoons Weaknesses

  9. Strategies & Tactics

  10. Strategies & Tactics

  11. Strategies & Tactics

  12. Mission Statement Seeds of Hope facilitates a family of brothers and sisters through mentorship, building promising futures starting with today. While fostering the bond of friendship, we instill new visions for the future and plant the seed that someday will grow in the children we serve. As big brothers and sisters, we set the example for our little siblings through acts of leadership and love. We serve for a future not our own. Brand Strategy Tagline: Planting the seed for a brighter tomorrow

  13. Surveys to Seeds of Hope Bigs • 33 out of 38 responded • Purpose: identify clearer target audience and improve the program based on feedback 3 Seniors 13 Juniors 16 Sophomores 1 Freshmen Research

  14. Questions: • Would you recommend joining Seeds of Hope to a friend? • Take a moment to think about your peers/friends. Do you have people in mind who would work well in the program? If yes, how many? • None 1-3 4-6 7-10 10+ • Do you see a potential for growth in overall student volunteers in Seeds of Hope?

  15. What are some of yourtraits that make you a good Big brother/sister? Caring Nurturing Supportive Nice Fun-loving Cooperative Open to new experiences Loving Responsive Leader Outgoing Service-oriented Adaptable Helpful RespectfulAdventurous Thoughtful Hard-working Creative Fun • 100% positive feedback for valuable use of time • 97% agreed to making a difference in Littles’ life

  16. Timeline

  17. To expand the program, Seeds of Hope would have an estimated $5,655 in additional costs. • Find sponsors & local businesses to cover some costs • Grants & community foundations • CSSA and JCU SOBB Budget

  18. Plan is possible with cooperation of BBBS and local partnerships/grants • Requires clear strategies and planning for effective results • Seeds of Hope Handbook • Propose plan to JCU student body for feedback and interest level #seedsofhope Conclusions

  19. Thank you! Questions?

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