Go Human: Fostering Local Champions

1. Go Human:Fostering Local Champions Date Presenter name and organization to be added

2. Workshop Goals Provide familiarity with Go Human and available resources Introduce strategies, resources and tools to enable you to promote safer walking and biking Inspire action through sharing successes and positive impacts Getting Feedback, are the resources useful, what else do you need?

3. Why is Active Transportation important? • Nearly everyone is a pedestrian at some point in the day • Biking dramatically increases mobility for those without a motor vehicle • Provides low cost, low impact options that can help to roadway congestion and expand transit ridership • Safety is a major issues for pedestrians and cyclists

4. Regional Context

5. Campaign Objectives • Reduce collisions, create safer streets • Increase use of active transportation (walking & biking) • Reduce greenhouse gases • Improve public health • Support the ActiveTransportation Program andother active transportationinvestments • Change the reputation of the region

6. Advertising Campaign *Informed by analysis of crash data in “hot-spots.”

7. Driver Ads

8. Pedestrian & Bicyclist Ads

9. Moving beyond Marketing…

10. Open Streets & Demonstration Projects – Engaging Communities

11. Project Summary Toolkits and Trainings – Empowering Champions

12. User Panels The Toolbox Resource

13. Approach and Schedule Foster Championsand Create Partnerships

14. Approach and Schedule Improve our Quality of Life through Active Transportation

15. How to Promote Walking and Biking at Work Approach and Schedule • Focus on easy implementation strategies for: • Marketing • Safety Education • Events • Incentive programs • Infrastructure

16. Marketing Utilise key messages: • Improve your personal health • Save money • Be environmentally-friendly Tailor promotional collateral: • New employee orientation • Display AT information with other commute info • Feature a “star commuter” on your company newsletter or intranet • Include resources at your health fair or with health benefits information Gain support from leadership: • Get a Manager or Director to participate and promote their involvement

17. Safety Education and Events Safety Education : • Print/online resources – utilize existing resources available for employers to spread the word about walking, biking and driving safely • Messaging for drivers – remind drivers about their responsibilities Events with a safety themes, for example: • A lunch & learn on Bike Commuting 101 • Start an employee “bike to lunch” club • Start a regular employee walk club or special 5k event • Participate in National Bike to Work Day

18. Incentive Programs and Infrastructure Choice of incentive programs: • Pay per trip programs – use an online commute calendar and reward employees with gift cards or vacation time if they make an active commute trip • Gamification: “gamify” your trip logging competition by adding an element of competition among individuals, company departments or region wide • Reimbursement benefit – offer the Federal Bicycle Reimbursement Benefit • Parking cash out – pay for the value of the forfeited worksite parking Infrastructure can remove barriers! • Safe and secure bike parking • Changing rooms, lockers and showers, • Provide alternatives to needing their car during the working day • Become a Bike Friendly Business: http://www.bikeleague.org/bfa Gamification results can be powerful

19. Commuter Program Starter Kit

20. Getting support from Local Jurisdictions Approach and Schedule • Learn about City and Regional planning processes • Join a Task Force, Committee or Commission • Proactively engage with Decision Makers • Partner with other local organizations • Advocacy Groups • Chambers of Commerce • Business Improvement Districts

21. Walt Disney Company Approach and Schedule

22. UC Irvine Approach and Schedule

23. Keep in Touch! The Steer Davies Gleave Team www.GoHumanSoCal.org /GoHumanSoCal @GoHumanSoCal #GoHumanSoCal Julia Lippe-Klein - LippeKlein@scag.ca.gov