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Creating News Stories the Media Wants

This article explores the fundamentals of creating news stories that the media wants. It discusses the characteristics of news stories, the benefits of utilizing the media, and offers eight relevant keywords along with common angles to consider.

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Creating News Stories the Media Wants

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Presentation Transcript

  1. Creating News Stories the Media Wants

  2. What is a news story? • Written or recorded article • Informs the public • Long or short • Hard - full of facts • Soft - human interest

  3. Benefits of using the media • Cost-effective • Immediate coverage • Large audience • Wide variety of strategies

  4. Common Angles • Breakthrough • Celebrity-supported • Controversy • Injustice • Irony • Local • Milestone • Human interest • Seasonal

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