1 / 7

The Three Appeals

The Three Appeals. Logos Ethos Pathos. Logos – the appeal to logic. Use of logic, reasons, facts, statistics, data and numbers. Logical appeals are aimed at the mind of the audience Reasonable qualifiers

bandele
Download Presentation

The Three Appeals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Three Appeals Logos Ethos Pathos

  2. Logos – the appeal to logic • Use of logic, reasons, facts, statistics, data and numbers. • Logical appeals are aimed at the mind of the audience • Reasonable qualifiers • Usually, the writer will avoid inflammatory language and carefully connect its reasons to supporting evidence

  3. When logos is used incorrectly • Over-generalized claims • Reasons that are not fully explained or supported • Logical fallacies • Evidence misused or ignored • No recognition of opposing views

  4. Ethos – appeal to ethics • Use of morals, values, and virtues • Aimed at the audience’s “common sense.” • When used correctly, writer seems • Well-informed about the topic • Confident in his or her position • Sincere and honest • Understanding of the reader's concerns and possible objections • Humane and considerate

  5. When ethos is used incorrectly, the author sounds like he is • Unfair or dishonest • Distorting or misrepresenting information (biased) • Insulting or dismissive of other viewpoints • Advocating intolerant ideas

  6. Pathos – the appeal to emotion • Aimed at the heart of the audience • Can reinforce logical arguments • Uses diction and imagery to create a bond with the reader in a human way • Appeals to the audience’s emotions and feelings (I.e love, sympathy, anger, fear, hate, patriotism, compassion just to name a few)

  7. Improperly used emotional appeals • Become a substitute for logic and reason (TV and magazine advertising often relies • heavily on emotional rather than logical appeal) • • Uses stereotypes to pit one group of people against another (propaganda and some • political advertising does this) • • Offers a simple, unthinking reaction to a complex problem • • Takes advantage of emotions to manipulate (through fear, hate, pity, prejudice, • embarrassment, lust, or other feelings) rather than convince credibly

More Related