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Carl Jarvis Carl@CarlJarvis.com Digital Marketing Professional

Carl Jarvis Carl@CarlJarvis.com Digital Marketing Professional. The Marketing Exchange “Marketing in the Social Media Age”. Sharing Your Knowledge & News. The New Wealth Factors. The Old Model Plant Capital Location The New Model Brand (What You Communicate)

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Carl Jarvis Carl@CarlJarvis.com Digital Marketing Professional

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  1. Carl Jarvis Carl@CarlJarvis.comDigital Marketing Professional The Marketing Exchange “Marketing in the Social Media Age”

  2. Sharing Your Knowledge & News

  3. The New Wealth Factors • The Old Model • Plant • Capital • Location • The New Model • Brand (What You Communicate) • Attention (Where & How You Communicate) • Relationships (How You Continue To Communicate)

  4. Productise What You Know! Recognise, Value & Make Tangible… What You Know!

  5. What You Know! • Do you have expertise & knowledge you could share with others? • Could you write a report, article, ebooklet, press release, video clip? • What’s going on in your business that would be of interest to others? (And Help Position You As An Expert)

  6. Case Study • Lettings & Property Management Franchise

  7. Home Page - Top • Intro Video • Social Media Links • Free eMag • Free 10 Things eBooklet • Educational Videos

  8. Home Page - Middle • Article • FreeIndex Feed • Client Reviews • Third Party Branding

  9. Home Page - Base • FreeIndex Award • Testimonial Statement From Influential Person + Photo • Accreditation Logos

  10. Write an eBooklet • Internet Marketing Booklets • 10 Things Booklet http://www.concentriclettings.co.uk/free-ebooklet/

  11. Write an eBooklet

  12. eBooklet Advantages • Lead Generation Capture Device • Draws in Pre-Qualified Prospects • Educates Your Prospect • Shows You’re an Industry Expert

  13. eBooklet Advantages • Direct Your Social Media Posts To It • Something To Post About • Promote To Your Email List • Can be listed on others websites http://www.propertyinvestor.co.uk/london/exhibitor_profile.asp?ID=124

  14. eBooklet Advantages

  15. Article Magazine • Property Investor News • eProperty Investor News

  16. PR Online • Keywords • Title • Emboldened Keywords • Anchor Text Links

  17. PR Online – Burke Bros Are Wheelie Bins Appropriate Shipping Boxes for a Family Move to France?” http://www.prweb.com/releases/2008/06/prweb985144.htm • Published on PRWeb – June 2008 • Still Live on Internet, 5 Years Later • With links to Burke Bros website • Still Top of Google

  18. Enterprise Week PR – November 2012 • Midlands Business News: http://www.midlandsbusinessnews.co.uk/2012/11/shropshire-business-owners-stand-poised-to-boost-their-marketing-results/

  19. Enterprise Week PR – November 2012 • The e-Innovation Centre website (on their Facebook): http://www.e-innovationcentre.co.uk/latest-news/45-shropshire-business-owners-stand-poised-to-boost-their-marketing-results

  20. Enterprise Week PR – November 2012 • ShropshireLive.com: http://www.shropshirelive.com/2012/11/12/free-workshop-to-help-shropshire-business-owners-boost-marketing-results/

  21. Enterprise Week PR – November 2012 • Shropshire Chamber Website: http://www.shropshire-chamber.co.uk/training/events/index.html?event_id=755

  22. Your PR • Think ‘PR’ Within Your Business • Especially Photo Opportunities • Write a PR Piece • Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.

  23. Your PR • Think ‘PR’ Within Your Business • Especially Photo Opportunities • Write a PR Piece • Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.

  24. Your PR • Publish it to PRWeb • Send to other PR websites • Publish on Your Own Website • Post on Forums • Tweet about it, directing people to it.

  25. Review Sites • Free Index Listing • Heavily Populate & Link From/To • Reviews and Testimonials Policy http://www.freeindex.co.uk/profile(concentric-lettings)_379052.htm

  26. Review Sites – FreeIndex

  27. Article Base http://www.articlesbase.com/ • High Impact Professional Profile • Shows your professional standing • Articulate Your Views • Inform, Education, Inspire

  28. Article Base http://www.articlesbase.com/authors/sally-lawson/1127272

  29. Video Blogs

  30. BBC Radio Interview

  31. Everyone Has Expertise To Share

  32. Think!!! What Info Can You Productise, Share & Make Tangible? & When Are You Going To Start?

  33. Q&A Questions???

  34. Carl Jarvis Carl@CarlJarvis.comDigital Marketing Professional The Marketing Exchange “Marketing in the Social Media Age”

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