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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Emily Bennington Co-author, Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job. Power shift from company to consumer. Then. Now. The World Has Completely Changed.

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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

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  1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington Co-author, Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

  2. Power shift from company to consumer Then Now

  3. The World Has Completely Changed Individuals have a greater impact Individuals can make things happen faster Individuals have a LOT more freedom Social media is NOT a fad! If used properly it’s an extremely powerful business tool.

  4. What is Social Media?

  5. Why Should You Care? There are SIX jobseekers right now for every one job available. (CAREEREALISM, 2009) 45% of employers reported that they use web searches and social networking sites to screen potential employees. from 22% in 2008. (Career Builder Survey, 2009) You need to build a personal brand and you do it with these tools!

  6. You 2.0 Scope of Work Please note the following lists assignments due on the session date. • Session 6: February 19th • Reading assignment • Blog post Session 1: January 15th • Session 11: March 26th • Reading assignment • Blog post • Session 2: January 22 • Me 2.0 Part I • SWOT analysis on a public figure • Personal Brand checklist • Session 7: February 26th • Reading assignment • Facebook • Blog post • Session 12: April 2nd • Reading assignment • Facebook Fan Page updates • Blog post • Session 3: January 29th • Me 2.0 Part II • Personal branding survey • Session 8: March 5th • Reading assignment • (10) Twitter posts • Blog post • Session 13: April 9th • Reading assignment • Video resume • Session 4: February 5th • Me 2.0 Part III • Vision Board • Session 9: March 12th • Reading assignment • (10) Twitter posts • 100% complete LinkedIn profile Quizzes? Yes! Consider yourself warned. • Session 5: February 12th • Reading assignment • Blog post • Personal brand assessment • Session 10: March 19th • Reading assignment • Nonprofit social media strategies (presentation)

  7. Your Personal Branding Toolkit Brand Definition Blogging Google Presence Facebook Twitter LinkedIn

  8. Start at the Beginning You are here

  9. You

  10. You 2.0

  11. $25,000 $50,000

  12. What is YOUR Brand? Your personal brand is made up of two things: How you see yourself How others see you (self-impression) (perception)

  13. Components of Your Brand? What you do How you look What you say How you say it How you carry yourself Your area of expertise How you promote yourself

  14. Examples

  15. What Happened?

  16. SWOT Analysis – Tiger Woods Strengths Weaknesses Threats Opportunities

  17. Homework • Read Me 2.0 Part I (Continue thinking about your personal brand) • SWOT analysis on a public figure • Create LinkedIn & Twitter accounts • Email me your link / handle

  18. Contact Me Email ebennington@dixon-hughes.com Office Hour Every Tuesday 12:30pm – 1:30pm GSB Room 201 Phone (304) 553-6959

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