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How to use storytelling in New Media to sell an idea

Transmedia Storytelling. How to use storytelling in New Media to sell an idea. Kimberly Johnson @02709422. are all forms of storytelling used to sell an idea. Movies , Music , Photography , and Television …. HOW TO PINPOINT A STORY:. 4 STEPS.

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How to use storytelling in New Media to sell an idea

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  1. Transmedia Storytelling How to use storytelling in New Media to sell an idea Kimberly Johnson @02709422

  2. are all forms of storytelling used to sell an idea. Movies, Music,Photography,andTelevision…

  3. HOW TO PINPOINT A STORY: 4 STEPS • Recognize the form of expression. (film, television, music, photography). • Identify the subject. • Ask what are they trying to sell me? • Discover the meaning. Let’s look at an example!

  4. Form of Expression: Photography Subject: Abused woman What are they selling: Abuse awareness Meaning: Domestic violence is not acceptable

  5. Choose a method and follow three simple steps 3 METHODS Personal Story Historical Story The “meet the guru” story Decide what idea you want to sell. Choose a form of expression (film, television, music, photography). Determine the tone (humorous or dramatic). 3 STEPS How to develop a story: Let’s look at an example!

  6. Insurance agencies do a great job utilizing the power of storytelling through television commercials to sell an idea. Below is a link to an example of AllState’s famous “Mayhem” commercials: http://youtu.be/uBOmqecAAsU What they want to sell: Insurance Form of Expression: Television Tone: Humorous METHOD: “Meet the Guru”

  7. Bolter, Jay David and Grusin, Richard. Remediation: Understanding New Media. Cambridge, Massachusetts: The MIT Press, 1999. Bowins, Andrew. "Digital Storytelling Re-Imagined." RSS. N.p., 15 Sept. 2013. Web. 01 Dec. 2013. <http://socialmediatoday.com/>. Day, Catherine Reid. "Navigating Transitions: Do Story and the 4 Mores Model Effect Performance and Community Engagement? A Research Paper Presented to the Faculty of Adler Graduate School _." (2011). Settler, Ben. "3 Simple Storytelling Methods That Can Do Your Selling For You.” Copyblogger. N.p., 08 Mar. 2012. Web. 02 Dec. 2013. <http://www.copyblogger.com/blog/>. References

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