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MDP Business Case Millennium-Comviva Partnership

MDP Business Case Millennium-Comviva Partnership. What does the analysis capture. Bangladesh-Dynamic Market. 1.5 million Internet users as of March 2011, 0.9 % penetration as per FaceBook As per other sources, the total internet users could be as high as 6 million.

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MDP Business Case Millennium-Comviva Partnership

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  1. MDP Business CaseMillennium-Comviva Partnership

  2. What does the analysis capture

  3. Bangladesh-Dynamic Market • 1.5 million Internet users as of March 2011, 0.9% penetration as per FaceBook • As per other sources, the total internet users could be as high as 6 million. • 90+% of internet subscribers are wireless users compared to fixed line users • 80+ million mobile subscribers Current Trends Growth • 100+% growth expected in the next few years • Total internet users to reach 17+ million in next 6 years • Enhanced Services such as video, P2P file sharing, gaming are growing exponentially • Penetration of smartphones is increasing, contributing to the data growth • Smartphones are <10 % of all handsets, but generate >50% of global mobile data traffic Evolution of Mobile Internet Internet is set to become the top revenue generator for the operators, but they need to be prepared to manage & monetize on the evolving Internet Conclusion

  4. Millennium-Comviva Partnership

  5. Provide Marketing Support; Grow existing customer accounts; Bag new customers (Operators, WiMax providers, ISPs) Provide carrier-grade , robust Mobile Data products Millennium (Marketing Partner) Comviva (Technology Partner) Operator 1 Operator 2 Operator N Subscriber Base Subscriber Base Subscriber Base

  6. Comviva’s Mobile Data Platform(MDP) Mobile Internet (Access) Mobile Internet (Management) Mobile Internet (Monetization) WAP Gateway MIG Content Adaptation Protocol Optimization Smart Caching Usage Enhancer Video Streaming MMSC Policy Engine Parental Control Bandwidth management DPI & Single APN MIDAS ( Analytics) Centralized Administration Converged Charging (2G+/3G) Subscription Personalization Ads and Widgets Comviva Mobile Data Platform (MDP) Internet GGSN BTS

  7. Value for operators • Increased Revenues: Better user experience, Usage enhancer, faster downloads leading to increased usage and increased revenues for the operator. 30% increment in revenues. • Backhaul Cost Savings: Smart caching, Optimization and compression leading to reduced internet backhaul cost. Leading to 20-30% savings. • Hardware Savings: Operator does not have to worry about upgrading the hardware for increasing bandwidth requirements • Operational Expenses: Operator does not have to maintain a team to manage the data services or pay AMC year on year • Technology Evolution: Operators do not have to worry about upgrading the software and new features, as they will be readily available to them on the hub. • Time to Market: Operators have to just integrate with the hub over IP and hence minimal time to market

  8. Hub Architecture

  9. Hub Architecture for Data Services Millennium Data hosting centre Operator Infrastructure Internet Operator 1 Operator 2 FIREWALL Region - A MDP Global-Hub GGSN Region - B MMSC ASN ISP 1 ISP 2 Region - C Operator 3 IMPS ASN Database Reporting / Analytics Charging Proxy IN Cloud Storage Components on Operator’s infrastructure Components on Cloud Infrastructure The proposed Hub architecture is based on the assumption that the MDP hosted in Millenniumdata centre will have a secured access to the core network elements in the operator infrastructure

  10. Benefits • Reduced Capex through shared HW/SW • Increase Revenues through flexible services • Reduced Opex and easy Manageability • Challenges • Poor connectivity from the operators to the Hub could lead to poor user-experience. Hub Architecture can help standardize services across Operators (esp small opcos) and reduce costs significantly, provided we counter the challenges

  11. Bandwidth Utilization for Data Services • Network Bandwidth utilization will depend upon factors like: • Type of content being accessed video/audio etc.. • Seasoning of cache Millennium Data hosting center Internet Operator 2 Operator3 Operator 1 200 Mbps Comviva’s MDP solution Caching 400 Mbps 1000 Mbps 400Mbps 700 Mbps* Note*: 30% saving on bandwidth due to caching

  12. MDP Components and Modules

  13. Web Transcoding (CA) • Optimal browsing experience over legacy to smart handsets is achieved via content adaptation services built into MDP. • Resizes large images from the origin server to fit the destination device screen • Enhanced user experience • Smart Caching • Usage Enhancer • Streaming Proxy • Bandwidth Management • High hit ratio and better performance • Device class based caching • HTTP redirection cache • DNS Caching • P2P Caching • Optimized video caching • Subscriber personalized home page • Temporal bookmarks • History • Top sites • Integration with Ad Manager • Integrated news feeds • Allows phone to view videos & audios without having to store • Live video streaming • Ad Insertion • Header enrichment • ACL • Parental control • Apply fair use policy • Subscriber profile based policy • Site based policy • Service class based policy • PCRF Integration • Video Optimization • Video Optimization is done by Media transcoder which serves video/Audio contents from various sources of internet and make it compatible for mobile users consumption while browsing.

  14. Content Filtering • Parental Control • Mobile Advertising – Banner on page/video • Validating and authorizing every request and response with the parental control system • Web interface for subscribers and Customer Care • Enable / disable parental control • Choose the level or category of control • Authenticated access • URL based categorization • Content-type based filtering • Based on Content Identifier (like video ID from Youtube) • Filtering based on page title • Filtering based on page keywords (found in meta tags) • Curb Malpractices (Header spoofing, URL manipulation etc) • Header insertion • URL Suggest (suggested links) • Interface available for advertisement providers to post ads • Adding banner to video • Supporting for adding logo (watermarking) • User friendly management interface Charging proxy with its advanced features enables the telecom operators to charge their customers in a easy, controlled and flexible manner

  15. Smart Steps Approach to Mobile Internet MDP provides control over HTTP, Multimedia, P2P traffic with state of the art Policy Engine, MIDAS(Analytics tool) and Bandwidth Manager. MIG manages and monetizes the WAP and HTTP traffic both. MIG enables better and faster user-experience to the subscribers on any handset Streaming Proxy provides control over the Multimedia traffic like RTSP, HTTP video, YouTube traffic etc. All Other TCP/IP Traffic is fully Regulated WAP Gateway manages the wap traffic. Internet TCP/IP Traffic Transparent Proxy Streaming Traffic Streaming Proxy HTTP Traffic Operator’s Portal MIG WAP Traffic WAP GW GGSN Operator’s Data Infrastructure

  16. Smart Steps Approach to Mobile Internet Policy Engine Personalization Engine Internet TCP/IP Traffic Advanced Analytics Transparent Proxy Streaming Traffic Streaming Proxy Usage Enhancer HTTP Traffic Operator’s Portal MIG Ads & Widgets Charging WAP Traffic Smart Video Caching WAP GW GGSN P2P Caching Bandwidth Manager Operator’s Data Infrastructure Transparent Proxy Streaming Proxy DPI Engine MIG WAP GW MDP

  17. Solution Benefits

  18. KPIs Comviva’s Solution Operator Challenges • 40% savings on Internet Backhaul • 20% savings on RAN/Spectrum • 30% optimization of image/text contents • 40% Increase in the Volume • 50% increase in the Hits • 20% increase in ARPU • Effective Bandwidth Management • Manage Quality Of Experience

  19. Project Plans

  20. Project plan • This is the typical project plan to implement the cloud based solution model for deployment at Millennium data hosting centre. • * Hardware procurement and readiness is not been considered as a part for the above plan.

  21. Project plan • Project plan for operator integration

  22. Market Reference

  23. Comviva’s MDP solution is deployed in following operators

  24. Summary • Bangladesh is a dynamic market with huge growth potential and the time is right to offer MDP services over the cloud. • Operators are looking for acceleration and policy control platform, but the capex/opex is prohibitive • Comviva & Millennium can bring economies of scale by pooling in large number of operators with shared resources from a single location • Comviva has 6+ years of experience working in a similar setup, where revenues have grown 20-fold.

  25. Asia Europe General Americas Middle East Africa sales_westafrica@comviva.com sales_eastafrica@comviva.com sales_southafrica@comviva.com sales_northafrica@comviva.com sales_india@comviva.com sales_asiapacific@comviva.com sales_saarc@comviva.com sales_northamerica@comviva.com sales_cala@comviva.com sales_europe@comviva.com info@comviva.com sales_middleeast@comviva.com Contact Details

  26. www.comviva.com Thank You

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