1 / 12

Strategic Audit

Strategic Audit. Laura Beatty Terry Bridges Susannah Fletcher Emily Moss. Agenda. Industry Overview Background of Toyota Current Issues/Recalls Business Model Financial Analysis Recommendations Implementation Process. Automotive Industry. Current Issues & Recalls. Business Model.

barbie
Download Presentation

Strategic Audit

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Audit Laura Beatty Terry Bridges Susannah Fletcher Emily Moss

  2. Agenda • Industry Overview • Background of Toyota • Current Issues/Recalls • Business Model • Financial Analysis • Recommendations • Implementation Process

  3. Automotive Industry

  4. Current Issues & Recalls

  5. Business Model

  6. Financial Analysis • Toyota • Honda • General Motors • Daimler Chrysler • Ford • S&P 500

  7. Hire PR CompanyDB Media Strategies, Inc. • Specialization Areas: • Media Training • Media Management • Speech, Editorial, & Presentation Training • Public Relations • Strategic Communications • Crisis Communication • 4 Main Attributes: • Straight Talk • Honesty • Collaboration • Provide good work at good price • Areas to Address: • Humble apology • Combat inaccurate information • Project message to larger audience • Cost: • Minimum of $5,000 per month • Dependent on company’s budget and needs

  8. Incentive Program • Current Practices • Extend Warranty • Basic 60 month/60,000 miles • Powertrain 60 month/100,000 miles • Free cleaning & detailing • Unified effort among all dealers • More satisfaction • Cash rebate • More incentive to stay • $4,500.00

  9. Timeline & Cost

  10. Questions & Comments

  11. References • (2010). 2010 Prius. Retrieved Apr. 26, 2010, from Toyota Motor Sales, U.S.A., Inc. Web site: http://www.toyota.com/recall/abs.html. • (2010). Capabilities. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/Capabilities.html. • (2010). Doug Bailey. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/About.html. • (2010). Floor Mat Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: http://www.toyota.com/recall/floormat.html. • (2010). Our Clients. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/Clients.html. • (2010). Our M.O. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2- 400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/M.O..html. • (2010). Pedal Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: http://www.toyota.com/recall/pedal.html. • (2010). 2010 Vehicle Dependability Study Results. Retrieved Apr. 27, 2010, from JD Power and Associates, Westlake Village, CA. Web site: http://www.jdpower.com/autos/articles/2010-Vehicle-Dependability-Study-Results. • (2010). Automoblies and Trucks Overview. Retrieved Apr. 22, 2010, from Plunkett Research, Ltd., Houston, Texas. Web site: http://www.plunkettresearch.com/Industries/AutomobilesTrucks/AutomobileTrends/tabid/89 • (2010). The Industry Handbook: Automobiles. Retrieved Apr. 22, 2010, from Investopedia ULC, Edmonton, Alberta, Canada. Web site: http://www.investopedia.com/features/industryhandbook/automobile.asp.

  12. References • (2010). Toyota Motor Corporation TM. Retrieved Apr. 28, 2010, from Morningstar. Web site: http://library.morningstar.com/Quote/Quote.html?country=USA&ticker=tm&TimeFrame=. • Business Reference Services. (2009). Modern Global Automobile Industry. Retrieved Mar. 25, 2010, from BERA. Web site: http://www.loc.gov/rr/business/BERA/issue2/industry.html. • Forbes.com LLC™. (2010). Akio Toyoda. Retrieved Apr. 19, 2010, from Forbes. Web site: http://people.forbes.com/profile/akio-toyoda/80520. • Jones, J. M. (2010). Americans, Toyota Owners Still Confident in Toyota Vehicles.Retrieved Apr. 27, 2010, from Gallup, Washington DC. Web site: http://www.gallup.com/poll/126236/Americans-Toyota-Owners-Confident-Toyota- Vehicles.aspx. • Levy, E. (2009). Autos & Auto Parts. Retrieved Apr. 22, 2010, from Standard & Poor’s Industry Surveys, New York, NY. Web site: http://www.netadvantage.standardandpoors.com.www.lib.ncsu.edu:2048/NASApp/NetAdv antage/showIndustrySurvey.do?code=aup. • Levy, E. (2010). Sub-Industry Review : Automobile Manufacturers. Retrieved Apr. 22, 2010, from Standard & Poor’s Industry Surveys, New York, NY. Web site: http://www.netadvantage.standardandpoors.com.www.lib.ncsu.edu:2048/NASApp/NetAdv antage/showSubIndustryReview.do?subindcode=25102010. • Robert, M. (2010). US Market for Toyota Automobiles. Retrieved Mar. 29, 2010, from Go Articles, Canada. Web site: http://www.goarticles.com/cgi-bin/showa.cgi?C=2536026. • Smith, S. E. (2010). What Is GDP? Retrieved Mar. 29, 2010, from Wise Geek, Phoenix. Web site: http://www.wisegeek.com/what-is-gdp.htm. • Toyota. (2010). 50 Years in the U.S. Retrieved Mar. 30, 2010, from Toyota, USA. Web site: http://www.toyota.com/about/our_business/our_history/timeline.html. • Toyota. (2010). From 1957 to the 21st Century Toyota Moving Forward with America. Retrieved Mar. 30, 2010, from Toyota, USA. Web site: http://www.toyota.com/about/our_business/our_history/.

More Related