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Sports Marketing: Thursday 8.15

Sports Marketing: Thursday 8.15. Reminders Turn in signed syllabus sheet Observational Assessments start today! On PLC schedule still today. Today’s Agenda Markee’s 3 Truths & 1 Lie Intro to Sports & Entertainment Marketing Lecture/Notes Group Project.

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Sports Marketing: Thursday 8.15

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  1. Sports Marketing: Thursday 8.15 • Reminders • Turn in signed syllabus sheet • Observational Assessments start today! • On PLC schedule still today • Today’s Agenda • Markee’s 3 Truths & 1 Lie • Intro to Sports & Entertainment Marketing Lecture/Notes • Group Project

  2. Intro to Sports & Entertainment Marketing • What comes to mind when you think of Marketing? • Are Sports and Entertainment marketed in the same way? • What was the last sporting event you attended or the last entertainment event? • Did you witness marketing at the event? • Did you attend the event due to marketing?

  3. Intro to Sports & Entertainment Marketing • Marketing • Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective • What does this mean in your own words?

  4. Intro to Sports & Entertainment Marketing • Marketing • Creation: Involves product development • Maintenance: Marketing must continue as long as the business operates • Satisfaction: Must meet the needs of BOTH businesses and customers • Exchange Relationship: Occurs when people both give and receive something of value

  5. Intro to Sports & Entertainment Marketing • Four Marketing Elements (4 P’s) • Product: • What a business offers customers • Place (some times referred as Distribution): • Locations and methods used to make products available to customers • Price: • Amount customers pay for products • Promotion • Ways to encourage customers to purchase products and increase customer satisfaction

  6. Intro to Sports & Entertainment Marketing • Four Marketing Elements (4 P’s) • Which of the 4 P’s is most important? • Why?

  7. Intro to Sports & Entertainment Marketing • Sports Marketing • Sports-based • Marketing of teams, sports, venues, and athletes • Examples? • Chicago Bears, MLB, Rose Bowl, Payton Manning • Traditional • Efforts to incorporate sports into the firm’s marketing • Examples? • Coke, Pinnacle Bank, Wheaties, HD TV

  8. Intro to Sports & Entertainment Marketing Traditional Sports Based

  9. Intro to Sports & Entertainment Marketing • Entertainment Marketing • Influencing how customers choose to use their time and money • Marketed as a product • Examples? • Iron Man, WWE, DMB Concert • Entertainment to draw attention to other products • Examples? • Hiring a celebrity to endorse a product

  10. Intro to Sports & Entertainment Marketing Marketed as Product Draw Attention to Other Products

  11. Sports Marketing: Friday 8.16 • Reminders • Turn in signed syllabus sheet • Observational Assessments this week! • On PLC schedule still today • Today’s Agenda • 3 Truths & 1 Lie • Review of: Intro to Sports & Entertainment Marketing Lecture/Notes • Review Observational Assessments • Group Project – Mascot • Presentation today or Monday

  12. Sports Marketing: Monday 8.19 • Reminders • Turn in signed syllabus sheet • Observational Assessments start today! • Back to Normal Schedule • Today’s Agenda • 3 Truths & 1 Lie • New Mascot/Logo Results • Quick Notes Review from Thursday • 30 for 30 • Video and Handout

  13. Sports Marketing: Tuesday 8.20 • Reminders • Turn in 30 for 30 Handout • Observational Assessments This Week! • PLC Schedule Today: 8:15-9:30 • Today’s Agenda • 3 Truths & 1 Lie • Going to A-120 Lab • Ethics and Marketing Assignment

  14. Sports Marketing: Wednesday 8.21 • Reminders • Turn in 30 for 30 Handout • Observational Assessments This Week! • Normal Schedule • Today’s Agenda • 3 Truths & 1 Lie • Going to A-220 Lab • Ethics and Marketing Assignment • Part 2

  15. Sports Marketing: Ethics Research Part 1 Part 2 For Each Add Identify the 4 P’s of Marketing Your Interpretation Write a Ethics Definition that Allows the Add to Be Ethical Explain How the Add Could be Changed to Fit Your Original Definition of Ethics Save to Edisk and Upload to Docushare Fristname.Lastname.Ethicspart2 • Your Ethics Definition • Sports and/or Entertainment Marketing Adds from Each Decade: • 70,80,90,00,Today • Identify: Traditional or Sports Based / As Product or Draw Attention to Other Products • Why is the Add Unethical? • Screen Shot and/or Link of Add • Save to Edisk and Upload to Docushare • Fristname.Lastname.Ethicspart1

  16. Sports Marketing: Thursday 8.22 • Reminders • Turn in 30 for 30 Handout • Observational Assessments This Week! • Normal Schedule • Today’s Agenda • 3 Truths & 1 Lie • Going to A-220 Lab • Ethics and Marketing Assignment 1&2: Upload to Docushare • 1-2 Page Reflection (Due Tomorrow) • Leave Lab @9:00 • Begin Ethics Notes and Class Discussion

  17. Sports & Entertainment Marketing: Ethics • Ethics • Your Definitions? • Definition: • Guidelines for Human Behavior • Moral Code by which People Live and Conduct Business

  18. Sports & Entertainment Marketing: Ethics • Business Ethics • Are these different than Your Own Personal Ethics? • How So? • Study of Behavior and Morals in Business Situations • Begin at the Top • How Does a Owner or Boss’s Ethics impact the ethics and Behaviors of the Employees? • Does the Size of a Company Impact it’s Ethics?

  19. Sports & Entertainment Marketing: Ethics • Code of Ethics • A Group of Ethical Behavior Guidelines that Govern the Day-to-Day Activities of a Profession or Organization • Examples? • Can Protect a Business Legally • Show’s the Business Does Not Condone Illegal Actions • Long Term Benefits

  20. Sports & Entertainment Marketing: Ethics • Code of Ethics • Written or Unwritten • Creating a Code of Ethics • Brainstorm Ethical Dilemmas • Discuss Potential Solutions • Write General Guidelines • Improve Code

  21. Sports & Entertainment Marketing: Ethics • Conflict of Interest • Clash Between a Person's Private Interests and His or Her Responsibilities in a Position of Trust • Have You Heard of This?...Examples? • Cultural Differences • Important to Understand the Ethical Expectations of that Country’s Culture

  22. Sports Marketing: Friday 8.23 • Reminders • Turn in all missing assignments • Observational Assessments This Week! • Class Meetings Today • Today’s Agenda • 3 Truths & 1 Lie • Quiz • Start with YouTube video • 30 for 30…Maybe

  23. Sports Marketing: Monday 8.26 • Reminders • Turn in all missing assignments • Notes Check Tomorrow • Today’s Agenda • 3 Truths & 1 Lie • Logos Handout • Major Players in Sports Marketing Handout • Turn into DocuShare

  24. Sports Marketing: Tuesday 8.27 • Reminders • Turn in Assignments to DocuShare • Notes Check from Friday • Quiz Results Tomorrow • PLC Schedule Today • Draft Tomorrow • Today’s Agenda • 3 Truths & 1 Lie • Break Into Teams for Fantasy Draft • Select Your Home City • Stadium Design Project – Rough Draft

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