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Multilingual web sites

Considerations and strategies for developing. Multilingual web sites. Content. Definition Considerations Strategies Conclusion. 1. Definition. A multilingual web site is a site where most of the content is available in several languages. 2. Considerations. Compatibility

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Multilingual web sites

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  1. Considerations and strategies for developing Multilingual web sites

  2. Content Definition Considerations Strategies Conclusion

  3. 1. Definition A multilingual web site is a site where most of the content is available in several languages.

  4. 2. Considerations Compatibility Languages services Global gateway

  5. 2. Considerations A. Compatibility Technical Tools that can handle different languages (Operating Systems, Databases, Content Management Systems, etc.) Socio-cultural Suitable design(graphics and colours are interpreted differently by the various cultures) Suitable content(sensitiveness: religious, ethnic, racial, political, etc.)

  6. 2. Considerations B. Language services Translation In-house translation Outsourcing Machine Translation Managing translations Workflows Processes Tracking Archiving

  7. 2. Considerations B. Languages services Web editing One editor per language, or Combination of languages (Chinese+Spanish, Arabic+French, etc.) Quality assurance Consistency (style guides and glossaries) One word, one meaning, one part of speech

  8. 2. Considerations • (Global template) C. Global gateway A combination of design elements and information architecture technologies to ensure that: Readers find their languages versions as quickly and effortlessly as possible

  9. 2. Considerations • (Global template) C. Global gateway Control over the site is centralized Consistent image and message are conveyed to the world

  10. (Success) 3. Strategies Before building the site During After

  11. 3. Strategies • (Success) Before Define target audience Tackle technological challenges related to languages Develop content in English that is suitable for most of your languages Define metrics to measure your performance (traffic, pages, etc.)

  12. 3. Strategies • (Success) During Develop a network of allies and partners within the organization to support your activity

  13. 3. Strategies • (Success) After Collaborate with similar online multilingual communities (benchmarking and learning) Define web site marketing and promotion tools Build long-term trust Get feedback (the life force) Keep an eye on emerging technologies

  14. 1. Only YOU know the value of your content and whether it should be multilingual 4. Conclusion 2. A multilingual web site can be: 2953 m Big achievement Waste of resources

  15. GRACIASMERCIБЛАГОДАРЮВАСTHANKYOU谢谢شكراً

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