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Tourism 2013

Tourism 2013. John Carmichael Marketing Manager VisitBrighton. 2012. www.visitbrighton.com/partners. Convention Bureau. 138 proposals 30 site visits £77m business 27,500 delegates £1.2m bed nights. Convention Bureau. Lib Dems (Spring Conference) Mar ‘13 2,000

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Tourism 2013

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  1. Tourism 2013

  2. John Carmichael Marketing Manager VisitBrighton

  3. 2012

  4. www.visitbrighton.com/partners

  5. Convention Bureau 138 proposals 30 site visits £77m business 27,500 delegates £1.2m bed nights

  6. Convention Bureau Lib Dems (Spring Conference) Mar ‘132,000 PCS Annual Conference May ‘132,500 Int’ll Youth Mental Health Sep ‘131,000 NUT Annual Conference Apr ’14 & 161,500 p.c UNISON National Conference Jun ‘14 -’24 3,500 p.c British Nuclear Medicine Apr ’15800 TUC Annual Congress Sep ’152,000

  7. Visitor Services 337,000 visitors 25,000 enquiries £283,000 tickets 11,000 VIP enquiries 100+ ‘greets’

  8. Marketing 85 media visits 200+ major features £2.7m ad value 20 media briefings 1 airline partnership

  9. Marketing 1.7 million unique visitors £280,000 online bookings 7,500 facebook friends 5,000 app downloads

  10. Partnership 450 Thank you for your support

  11. 2013

  12. Convention Bureau

  13. Visitor Services

  14. Marketing PR & Media • 5 – 6 weeks holiday a year • Frequent short break travellers – Spring / Autumn • High travel spending per capita • City breaks increasingly popular • Excellent flight links into London Gatwick

  15. Marketing • Cultural Cities Campaign • May Festivals • Publishers Partnerships

  16. Marketing E-Comms & Mobile

  17. Marketing Social

  18. www.visitbrighton.com/partners

  19. 2013 Events & Festivals 16 March New Ice Age Gallery @ BMAG April - Sept Brighton Sand Sculpture Festival 14 April Brighton Marathon 4 – 26 May Brighton Festival 4 May – 2 June Brighton Fringe 11 May – 8 Sept Jeff Koons ‘Artists Rooms’ @ BMAG 3 & 4 Aug Brighton Pride 28 Sept Shakedown Festival 2 Nov – 28 Feb ’14 Turner in Brighton @ Royal Pavilion

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