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Welcome! 2013 Olympic Peninsula Tourism Summit

Welcome! 2013 Olympic Peninsula Tourism Summit. Tourism is Serious Business. Total Direct Spending 2012 by County*:. $108.3 Mason County $116.2 Jefferson County $212.3 Clallam County *In millions. Annual Payroll Generated by Travel Spending* – . $31.8 Mason County

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Welcome! 2013 Olympic Peninsula Tourism Summit

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  1. Welcome! 2013 Olympic Peninsula Tourism Summit

  2. Tourism is Serious Business

  3. Total Direct Spending 2012 by County*: $108.3 Mason County $116.2 Jefferson County $212.3 Clallam County *In millions

  4. Annual Payroll Generated by Travel Spending* – $31.8 Mason County $28 Jefferson County $62.2 Clallam County *in millions, 2012 figures

  5. Tourism Industry Employment* - JOBS 1,300 Mason County 1,440 Jefferson County 3,240 Clallam County *2012 figures

  6. Local and State Taxes generated by Tourism Spending* $6.8 Mason County $7.9 Jefferson County $14.9 Clallam County *in millions

  7. Jefferson County Tourism Coordinating Council: Who/What Is OPTC? Olympic Peninsula Visitor Bureau (Unincorporated Clallam County) Port Angeles Port Townsend Sequim Forks Neah Bay Sekiu/Clallam Bay Lake Quinault Innkeepers Association - Grays Harbor County Jefferson County Tourism Coordinating Council: Port Hadlock Kalaloch/Hoh Rain Forest Port Ludlow Brinnon / Quilcene (North Hood Canal) Mason County Shelton

  8. 2012 OPTC Highlights

  9. OlympicPeninsula.org

  10. Travel Planner & Co-op Mailings

  11. Who Is OPTC? 2012 Puget Sound Marketing focused on the Olympic Culinary Adventure

  12. Who Is OPTC? Familiarization Tour focused on Olympic Culinary Adventure

  13. Who Is OPTC? Southern Vancouver Island 2012 Outreach CHEK TV Times Colonist Ads Radio, The Ocean, KOOL FM and The Q

  14. Who Is OPTC? 2012 Media value: $11,351,537

  15. Find us!

  16. Who Is OPTC? August 2012 UK Film Crew shooting “American Times” $15 Million Value over the next 5 years

  17. Who Is OPTC? Founding Member

  18. Who Is OPTC? • Spring I-5 Corridor Partner Campaign: • Contesting and promotions on The WOLF in Portland and Seattle • Pandora Internet Radio Buy • Print ads in • Seattle Magazine • South Sound Magazine 2013 Highlights

  19. Who Is OPTC? 2013 -2014 Strategic Plan 2013 Highlights

  20. Contesting on the Q & the Zone Radio Stations • Black Press Print Ads and Contesting • Guest Services Show • Media Relations • Web Specials Who Is OPTC? 2013 Southern Vancouver Island

  21. Lisa McMahan, SparkLoft Media Who Is OPTC? Fall Into the Olympic Peninsula

  22. What’s Next? • Research • Who is our Customer? • What are their expectations? • What channels are they tuned in to? • What is our competition doing?

  23. Branding • What is the expectation of the OP in the mind of our customer? • What do we tell them to inspire travel decisions?

  24. Branding • What is the expectation of the OP in the mind of our customer? • What do we tell them to inspire travel decisions?

  25. Tourism is Serious Business.

  26. Tourism is Serious Business. At OPTC, we take it seriously.

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