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TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP. TOURISM MAIN FOCUS – MARKETING STAND ALONE VCB’S FUNDING FROM MUNICIPALITY SOME PRIVATE SECTOR CONTRIBUTIONS. TOURISM – ECONOMIC DEVELOPMENT. ECONOMIC DEVELOPMENT MUNICIPAL DEPARTMENT

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TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

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  1. TOURISM SAULT STE. MARIE TOURISM – ECONOMIC DEVELOPMENT AN IMPORTANT PARTNERSHIP

  2. TOURISM MAIN FOCUS – MARKETING STAND ALONE VCB’S FUNDING FROM MUNICIPALITY SOME PRIVATE SECTOR CONTRIBUTIONS TOURISM – ECONOMIC DEVELOPMENT

  3. ECONOMIC DEVELOPMENT MUNICIPAL DEPARTMENT STAND ALONE NOT FOR PROFIT DEVELOPMENT FOCUSED SOME POSSIBLE TOURISM TIES TOURISM – ECONOMIC DEVELOPMENT

  4. THE “PERFECT WORLD” COMBINING EFFORTS FORWARD THINKING PROGRESSIVE BUSINESS PLANS BUILD ON EACH OTHER’S STRENGTHS TOURISM – ECONOMIC DEVELOPMENT

  5. SYNERGIES SHARING IDEAS ACCESSING FUNDING CONNECTIVITY TO BUSINESS COMMUNITY AVOID DUPLICATION BE PROACTIVE TOURISM – ECONOMIC DEVELOPMENT

  6. EDC Business Tourism Corporate Sault Ste. Marie Sault Ste. Marie 2 MAIN DIVISIONS OF THE CORPORATION MANAGEMENT/ADVISORY COMMITTEES REPORT TO CEO - BOARD SSM ECONOMIC DEVELOPMENT CORP

  7. WHY DOES IN MAKE SENSE The biggest impediment to attracting tourists is the lack of infrastructure, the deterioration of existing infrastructure and the lack of forward thinking that keeps a destination fresh and considered “the place to go” “Been there – Done that”….bad bad bad SSM ECONOMIC DEVELOPMENT CORP

  8. DEVELOPING PRODUCT TOURISM MARKETING HAS THE NEED FOR PRODUCT TO SELL TO THE CONSUMER ECONOMIC DEVELOPMENT CAN HELP SUPPLY THE TOOLS SSM BUSINESS SAULT STE. MARIE SSM ECONOMIC DEVELOPMENT CORP

  9. DEVELOPING PRODUCT ECONOMIC DEVELOPMENT – TRYING TO ATTRACT INVESTMENT INTO THE COMMUNITY TOURISM DEPARTMENT CAN PROVIDE MARKETING SUPPORT, AND RESEARCH FOR DEVELOPMENT TOURISM CAN ALSO SUPPLY THE “LIFESTYLE” COMPONENTS THAT HELP ATTRACT COMPANIES ** TOURISM CAN ALSO BE THE KEY SOURCE OF GOVERNMENT FUNDING FOR MANY COMMUNITY PROJECTS SSM ECONOMIC DEVELOPMENT CORP

  10. DEVELOPING PRODUCT - EXAMPLES ESSAR CENTRE SEARCHMONT RESORT AGAWA CANYON TRAIN TOUR COACH EQUIPMENT WEST END COMMUNITY CENTRE (INDOOR SOCCER) GATEWAY SITE DEVELOPMENT – TSSM LEAD SSM ECONOMIC DEVELOPMENT CORP

  11. TOURISM A STRONG FOCUS IN SSM 2 million visitors per year Over $200 million in spending Over 3,500 direct jobs Over $24 million in direct taxes SSM ECONOMIC DEVELOPMENT CORP

  12. DEVELOPING A TOURISM DIVISION 2001 Tourism Sault Ste. Marie was born Strong buy-in from private sector Management Committee formed Municipal support increased EDC Board and CEO had the vision and understood the benefits SSM ECONOMIC DEVELOPMENT CORP

  13. TSSM ORIGINALLY WAS PRIVATE SECTOR PARTNERS PAYING THE FOLLOWING ON AN ANNUAL BASIS: Full service hotels (10) $100 per room Smaller Motels (11) $ 50 per room Large Attractions ( 3) $50,000 each Smaller Attractions (7) $2,000 - $7,000 each Major Shopping Mall ( 1) $10,000 Total from Private Sector $400,000 From City of SSM $300,000 Total Budget $700,000 ORIGINAL TSSM STRUCTURE

  14. Instituted January 1, 2005 Participants 10 Fully Branded Hotels (100% compliance) 11 Motels ( 90% compliance) Generates approx $600,000 annually DESTINATION MARKETING FEE

  15. Revenues 2003 2005 2011 Municipal $300,000 $300,000 $300,000 Private $400,000 $200,000 $200,000 Prov/Fed Funds $200,000 $200,000 $500,000 DMF $600,000$600,000 Totals $900,000 $1.3 mil $1.6 mil * *Additional Government dollars kick in BUDGET HISTORY

  16. STRATEGIC PLAN DEVELOPMENT • In cooperation with private sector partners a 5-year Tourism Strategic Plan was developed • Provided direction for marketing initiatives and product development • Three “priority” strategies were identified, based on product strengths and geographical positioning: • Attractions Packaging • Meetings/Conventions/Sports Tournaments • Outdoors/Linkages to the Algoma Region

  17. Direct “package” sales through private sector partners In 2010 over 6,500 two-night packages were sold Translates into over 13,000 visitor days for the city Represents over $2.6 million in direct tourism spending TRANSLATES INTO SALES

  18. NEW FOR 2011 Online Reservation System Introduced through private sector partners To date over 680 two-night packages were booked online Just now getting into the peak season Making it simple for the consumer to book trips TRANSLATES INTO SALES

  19. 2010 turned out to be one of the best year ever for SSM in terms of conventions and sports tournaments 10,311 delegates/participants $ 5.1 million direct spending Hosted: Finn Grand Festival, Canadian Ladies Curling Championships TRANSLATES INTO SALES

  20. $500,000 towards building ESSAR Centre $100,000 towards upgrades at Searchmont Resort $50,000 purchase of professional basketball floor $25,000 purchase of Martial Arts Mats INFRASTRUCTURE DEVELOPMENT

  21. AGAWA CANYON TOUR TRAIN $11.2 MILLION PROJECT - CN Rail -Ontario Government – NOHFC - TSSM/SSMEDC - Private Sector Tourism Partners - Federal Government Purchased Ski Train From Denver Upgrades to coach equipment Onboard audio video technology **Re-launched June 2011 JUST COMPLETED

  22. GATEWAY PROJECT $30-50 MILLION PROJECT - 14 acre parcel of land – waterfront SSM -Mixed use development - not for profit attraction - Private Sector retail, dining, entertainment - Federal and Provincial Government fuinding Study/ Business Plan Development under way Final report October 2011 Important development to attract U.S. consumer back CURRENT FOCUS

  23. 99 FOSTER DRIVESAULT STE. MARIE ONTARIO, CANADA P6A 5X6 PHONE: (705) 759-5432 TOLL-FREE: (800) 461-6020 FAX: (705) 759-2185GENERAL EMAIL: INFO@SSMEDC.CA

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