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Proble m

Proble m. Need implicit information to understand available sources No information in english Low quality information on e.g. Tripadvisor Hard to find information that fits a specific type of person (age, gender, civil status, etc.). Research. Interview Backpackers/ Flashpackers

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Proble m

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  1. Problem • Need implicit information to understand available sources • No information in english • Low quality information on e.g. Tripadvisor • Hard to find information that fits a specific type of person (age, gender, civil status, etc.)

  2. Research • Interview • Backpackers/Flashpackers • Exchange students • State of the art • www.alltomstockholm.se • www.whatsupsthlm.se • www.visitstockholm.com • Think Aloud

  3. Primary Persona Name: Hans Neubert Nationality: German Age: 24 years Employer: Local super mart Job situation: Clerk Social status: Single

  4. Secondary Persona Name: Jane McLovin Nationality: USA Age: 35 years Employer: Eriksson Job situation: Manager Social status: Single

  5. Classic & Futuristic design Classic frontpage Futuristic frontpage

  6. Design revision 2Merging of classic and futuristic design

  7. Design revision 3

  8. Demo! http://sthlmportal.wpguru.se

  9. NOT like Tripadvisor! • Differences • User driven vs. Editorial content • Global focus vs. Local focus • Focus on selling vs. Focus on information • Generic ads vs. Quality ads

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