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Learn the Biblical concept of stewardship, engage in year-round generosity, and share joyful stories to fuel giving and mission alignment in your church community.
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Presented to: Presbytery of Arkansas October 10, 2014
Established in 1799. • A vital part of the Presbyterian Church (U.S.A.), the Foundation cultivates, attracts, and manages financial resources of individuals and institutions to serve Christ’s mission.
The Board of Pensions … is a nonprofit corporation established by the PC(U.S.A.) to administer pension, medical, disability, and death benefits for members of the Benefits Plan, their spouses, eligible dependents and beneficiaries. The Board collects dues, invests money, as well as designs and administers the benefits programs that comprise the Benefits Plan.
What is Stewardship? • Stewardship is Biblical • Stewardship is the Church’s theological antidote to the chief idols of our age: consumerism and materialism • Stewardship is the joyous discipline of thanking God by the way we live our lives and spend and share our time, talent, and treasure
Stewardship is Not • A once-a-year event • Just about money • Fundraising (but we have things to learn from effective fundraising principles) • Meeting a budget • About us (as individuals or as a church)
Leadership • Generosity Team • Session • Pastor
Generosity Team • Chartered by Session • Represented by each committee of the church • Coordinates ALL story-telling, asks, and thanks • Works year-round
Session • Charters and supports the Generosity Team • Shares their stories • Leads the way in giving
Pastor • Talks about his/her own stewardship • Preaches about generosity regularly • Tells stories – excites and energizes people with what the church is doing • Invites participation in the mission
Pastor - To Know or Not to Know? • Pastor as CEO/Executive Director • Time, Talent, AND Treasure • Giving is a pastoral care indicator • Knowing allows thanking
Secular Fundraising Cycle Recognition Cultivation Solicitation Identification
Identification - To WHOM Do We Tell Our Story? • Active Members • Members • Visitors • Partners and Beneficiaries
Cultivation - WHAT Is Our Story? • What do you do well? In your church, in your community, in the world? • How are you being the hands and feet of Christ?
Cultivation - WHY Do We Tell Our Story? • Connect to the strategic plan • Raise awareness about the Church • Clarify mission • Celebrate our church • Create energy about our church • Invite people to engage in our church
Cultivation - WHEN Do We Tell Our Story? March October July December August September January April May June November February Recognition Cultivation Solicitation Identification
Cultivation – WHERE Do We Tell Our Story? • Worship and events • One-on-one conversations • New member orientations • Church communications and publications
Dessert & Dialogue Sunday School Testimonials Video Testimonials Narrative Budget Cultivation - HOW Do We Tell Our story? • Preaching • Minute for mission • During/before offering • Newsletter/E-Newsletter • Brochures • Town Hall Meetings • Vision Sunday & 6-month checkup
Visioning Tool Shows the programs of the church having a positive impact Inspires and helps us see our gifts are really making a difference Help us to reframe finances to be about ministry BUDGETLine Item vs Narrative • Accounting Tool • Does not show how money is being invested • Does not show how volunteer time and talents are impacting the church • Should be used by the session
Steps Toward Creating Your First Narrative Budget Define your “Ministry Areas.” Allocate staff time to each area. Allocate other resources proportionally to each area. Consider adding volunteer time to each area. Write about the successes of the past year in each area.
Solicitation Invitation • Sermons • Session testimonials • Vision Sunday- Share the vision for the next year and invite people to support it • Every member visitation • Small group meetings • Fellowship Dinner
Invitation- Letter/Email • Dear “NAME,” • Start with a story and connect it with the narrative budget or strategic plan and then connect with a biblical, theological, or spiritual case • Tell what our investments will do • Invite (by generational trends and past giving patterns) • Thank you for consideration, how to reply • P.S. Restate the theme • Include response vehicle and giving options
Generations • GENERATION BIRTH YEAR • GI and Silent 1900-1942 • Boomer 1943-1960 • Generation X 1961-1981 • Millennials 1981+
Speaking to Generations • GI and Silent: • Dedication to the church institution • Emphasis on planned giving • Encouragement to share stories and values with younger generations
Speaking to Generations • Boomers: • Trust • Choice and control in giving • Stewardship education • Model sacrifice: set an example with church giving
Speaking to Generations • Generation X: • Transparency • Designated giving • Opportunities for service • Online giving
Speaking to Generations • Millennials • Education on the impact of generosity • Continue to observe and learn to understand their giving trends
Stewardship Brochure/Website • Shorter version of Narrative budget, with Ministry Areas highlighted and maybe just a % of the budget • Ways people can give (MAKE IT EASY): • Cash • Check • Online Bill Pay • Credit/Debit Card • Bank draft • Securities
Wills andPlanned Giving • Planned Giving Program • Wills Program • Legacy Society • Ministry Relations Officer
Recognition - Saying Thank You • Pastor-written thank-you notes • Session-written thank-you notes • Generosity Team writes thank-you notes • Phone calls • Annual celebration • Legacy Society event
Keys to Success • Be prayerful • Celebrate your church • Be visionary • Communicate • Involve everyone • Funds ministry, not fundraising • Be inviting, not threatening • Challenge your congregation
Don’t • Do it by yourself – you need a team • Cut corners • Be afraid to spend some money • Use a “line item” budget • Use a “One Letter Fits All” mailing • Put financial information in the bulletin
DO • Recruit and empower a Generosity Team • Tell your story • Develop a narrative budget • Invite people to be a part • Make it easy for people to give (ONLINE) • Say, “Thank you!”
Resources • Books by J. Clif Christopher • Presbyterian Foundation Ministry Relations Officer • www.presbyterianfoundation.org
Wrap Up • Questions • Comments • Closing Prayer
You will be enriched in every way for your great generosity, which will produce thanksgiving to God.2 Corinthians 9:11
Thank you for coming! Sherry Kenney Ministry Relations Officer Presbyterian FoundationSherry.Kenney@PresbyterianFoundation.org Kevin Keaton Regional Representative Board of PensionsKKeaton@Pensions.org