EMC Smarts Managing IT From A Business Perspective

1. EMC Smarts Managing IT From A Business Perspective

2. EMC Smarts Overview 100 • Executing on Vision • Automate management of dynamic distributed systems • Build intelligence into software that adapts automatically • Integrate IT with business • Automate, abstract, and analyze • Executing on Growth • Recently acquired by EMC • Thousands of customers worldwide LEADER 80 EMC SMARTS Micromuse Entuity 60 IBM Tivoli CA Performance Magnum Technologies HP Concord BMC Software 40 Aprisma CHALLENGER 20 FOLLOWER 20 40 60 80 100 0 Presence

3. Broad Customer Base, Strategic Partners HealthCare Financial Global Enterprise Partners ServiceProviders Government & Education

4. EMC Smarts Today TheBusiness • A thriving business in real-time fault management • Focused on • Managing the infrastructure • Managing the applications • That support the business • Adds new independentgrowth vector to EMC • Provides key components to delivering the ILM vision Applications& Services Information Infrastructure

5. EMC Heritage: Information Management TheBusiness • But in IT, everything’s connected: • Information • Applications • Infrastructure Applications& Services Information Infrastructure

6. Infrastructure Today’s Business Challenges and Initiatives.... TheBusiness Data Center Consolidation Bridge the gap between the data center and the NOC Application Rollout Quickly deploy applications and manage their performance ITIL Implement IT management best practices Applications& Services Information Compliance issues >20,000 regulations worldwide: HIPAA, SARBOX, Basel I of II... Network upgrade Take advantage of the latest technologies – VoIP, MPLS, WI-FI

7. Databases IDS Firewalls Servers Applications Video Switches Optical Routers Telephony Storage What’s Missing – All Other Products Display ? No built-in analysis — ongoing rules-writing required Data & Event Collection

8. Databases IDS Firewalls Servers Applications Video Switches Optical Routers Telephony Storage Managing Services In Real Time With patented, industry-leading technologies Automated Actionable Intelligence Display Analytics Codebook Correlation Technology ™ No built-in analysis — ongoing rules-writing required Abstraction EMC Smarts Common Information Model ™ Data & Event Collection

9. How EMC SMARTS Works • Generic Models describe collective knowledge of objects and their problems • Automatic discovery of objects and relationships, creation of management information repository • Automatic calculation of signatures for all problems, continuous update of signatures • Automatic monitoring and comparison of symptoms with signatures => Problem diagnosis • Automatic calculation of impact on business processes and other IT objects

10. Codebook Problems Symptoms

11. Automating Service Management - Start To Finish Analysis Context Collection

12. EMC smarts Top Down Approach

13. What Does It Look Like?

14. This is an example Operations Console layout. The console layout can be changed to add or delete views and filter alarms on a range of criteria This pane is showing Critical Problems. These are the root causes of failure in the IT infrastructure which are Service Impacting This pane is showing Customer Impacts. This pane is showing the events received from the network, system and application elements before they are correlated to provide the Root Cause and Impact. This pane is showing Service Impacts.

15. Double clicking on a Notification displays the details of the Notification.

16. The Impact Tab displays the Impact of this fault. In this case, Services and Customers are also impacted along with other network and application components

17. The Impact can also be viewed in detail. In this case the customer Impact is shown as a notification.

18. The CausedBy tab links the Impact back to the fault causing the Customer to be Impacted. In this case there are multiple Critical Problems causing the Impact. These “Root Causes” are in unrelated parts of the IT Infrastructure, in this case a network fault and an application fault.

19. EMC Smarts Product Suite AutomatedActionableIntelligence BusinessDashboard GlobalConsole InboundAdapters OutboundAdapters Service Assurance Manager BusinessImpact ASM ACM Discovery Storage Server PM Reporting Protocols Multicast ATM/FR Optical ... ... MPLS ... VoIP IP Service Insight Application Insight Network Insight Abstraction Common Information Model Analytics Codebook Correlation Technology Inbound/Outbound Adapters Inbound/Outbound Adapters

20. Analysis Abstraction • ICIM • Discovery • Modeling • Adaptation • Codebook Correlation • Business • Applications • Infrastructure • Cross-Domain ConfigurationManagement ElementManagement FaultManagement Network Management SystemManagement Adding EMC Smarts to Your Environment Automated Actionable Intelligence OperationsViews ExecutiveViews Operations Infrastructure Any IT Domain • Network • Systems • Applications • Application Environments • Security • Business Processes • Trouble ticket • Inventory • Configuration • Reporting • Provisioning TopologyEvents Analysis • MercurySiteScope • BMC Patrol • MicromuseNetcool™ • Tivoli TEC • CiscoWorks • Nortel Optivity • HP OpenView Event Management

21. Operations(OSS & Staff) I N T E L L I G E N C E What is in it for You Simplification through Management Today’s Network TCO Reduce complexity byembedding intelligence I N T E L L I G E N C E • Intelligence pushed into the network instrumentation, infrastructure • Smarter applications leverage network intelligence • Automate where appropriate • Guide human intervention Operations(OSS & Staff) 45% • Intelligence trapped in people and applications • Heavy applications duplicate effort and investment • Can’t hire and train enough people EquipmentNetwork55% EquipmentNetwork Source: The Yankee Group

22. Thank You